Samsung usually releases a new generation of Galaxy S series flagship phones in the first quarter of each year (mostly at the end of February). This year, however, Samsung released the Galaxy S22 series a few weeks early, and it may launch the Galaxy S23 series at the same time next year.
According to the reports, the Samsung Galaxy S23 will be released at the Galaxy unpack 2023 event in San Francisco, California, USA in the first week of February, 3 to 4 weeks earlier than usual in previous years.
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Moreover, the sources pointed out that the new phone will go on sale on February 17, 2023. The report also revealed that Samsung will use the Exynos 2300 processor in the Galaxy S23 series in some markets, but most markets around the world will be equipped with the Snapdragon 8 Gen 2 processor.
Profits from Samsung’s memory chip business have slumped as the global smartphone market underperforms, and the South Korean company is trying to boost results with an early release of the Galaxy S23.
Furthermore, Samsung said in its third-quarter 2022 earnings conference call that the company is working to increase its share of high-end mobile phones to improve profitability.
Market research firm Strategy Analytics predicts that this year’s smartphone market shipments will decrease by 9-10% compared with the previous year, due to the impact of the economic downturn, price increases, and the epidemic.
Consumers’ pockets are getting thinner and thinner, and in some countries’ online markets, Samsung has ceded the top spot to mid-to-low-end brands.
