YouTube redesigns the video-stream experience for both – users and advertisers. The company is testing some new tweaks for the ad-break changes on TVs. At the same time, there will be new enhancements to ad-type controls for creators.
According to the information, YouTube is evaluating new options such as fewer, longer ad breaks while watching long-form content on TV. This is to minimize the average interruptions for viewers. Notably, the firm is opting for these functions after acknowledging that viewers prefer grouped ads instead of distributed ones throughout a video.
Here is what the official blog page reads:
“Viewers expect a different ad experience depending on the content they are watching. Our research shows a majority of viewers prefer knowing the total time remaining in the ad break versus the number of ads being served.”
At the same time, YouTube will soon begin the testing of a circular countdown timer in the bottom-right corner showing how many ads are left. The icon will appear in new shades instead of regular black/gray/white.
On the flip side, YouTube says that it is modifying ad controls in YouTube Studio to enrich the video-stream experience for both viewers and advertisers. Earlier, making individual selections was confusing for both parties.
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This statement hints that the ability to turn on/off pre-roll, post-roll, skippable, or non-skippable ads will no longer exist in the channels, but it will have a single ‘On’ option with ‘any of these ad formats’ prompt.
(Source)
