Apple is facing fresh legal trouble in the U.S. and Canada because of delayed Siri improvements tied to its Apple Intelligence features. Customers who bought the iPhone 16 expected a smarter, more personal Siri, as shown in ads, including one with actor Bella Ramsey. But Apple pushed back these upgrades, possibly to 2026, leaving buyers upset.
Two new lawsuits claim Apple misled people with false advertising. One, filed in California, says the company broke rules by promising features that aren’t ready. The plaintiffs argue they wouldn’t have paid so much for their iPhones if they knew the truth. A similar case in British Columbia, Canada, makes the same point. These follow an earlier lawsuit, and they might combine later.
Apple hyped the new Siri at its 2024 developer event, showing it handling tasks like checking flight details or finding lunch plans from texts and emails. Now, the company admits it needs more time. If courts agree Apple was wrong, iPhone 16 buyers could get money back. Apple hasn’t commented on the lawsuits yet.