As per Counterpoint Research, the global smartphone market has declined 4% YoY but grew 32% QoQ in Q3 2020. The shipping of the smartphone is about 366 million units.
Xiaomi took third place in the global smartphone market by selling 46.2 million units and 75% QoQ and 46% YoY growth. While Samsung gets the first position and Huawei is in second.
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This is also the first time when Xiaomi surpassed Apple in terms of shipments. As we know that Xiaomi is mainly known for its affordable smartphone models and its own software skin, MIUI.
Recently, we also reported that Xiaomi is on the top in the Indian market by capturing around 25% of the total market share and shipping 13.1 million units in the third quarter of the year.
“Xiaomi reached its highest-ever shipments at 46.2 million units in Q3 2020. In China, Xiaomi’s struggle for growth ended and shipments were up 28% YoY and 35% QoQ. This impressive show by Xiaomi in China was driven by a series of campaigns and promotions during the brand’s decennial celebrations in August. Also, in new markets like LATAM, Europe and the MEA, Xiaomi’s share expanded rapidly at the expense of Huawei amid US-China trade sanctions. The brand is also performing well in Southeast Asian markets like Indonesia, Philippines and Vietnam.” Said Abhilash Kumar, Counterpoint Research Analyst.
Also, Check:
India smartphone market Q3 2020: Xiaomi first, Samsung second, and Vivo on third position (Canalys)