According to The Information report, Zuckerberg responded to the recent increase in the number of posts on his Facebook personal homepage in an exchange with company employees. He is frank, he has left a serious and rigid impression on the public in the past, but his life is very short, he will not always be like this, and will make some changes.
Zuckerberg’s latest self-analysis is unforgettable and worth remembering. In recent years, as Facebook has fallen into a whirlpool of regulation and public relations, Zuckerberg has posted many serious comment posts on these issues on his Facebook personal page. However, recently, the content of Zuckerberg’s posts has undergone tremendous changes, beginning to touch on all aspects, covering everything from Facebook’s new products to emoticons.
Facebook is currently facing considerable challenges in terms of false information supervision and data privacy protection and has been widely criticized by the public. In the early days of the new crown epidemic, American users still had close to 40 points (out of 100 points) for Facebook’s favorability, but this score dropped to less than 10 points a few weeks after the US election.
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Therefore, Zuckerberg made the decision to work on repairing the damaged image of the company. Zuckerberg told employees that he will be more involved in product development and ensure that the entire company strives to focus on and highlight the positive aspects of what Facebook does.
According to Facebook’s 2021 external communication plan, in order to improve Facebook’s public image, in addition to posting more posts on his personal homepage, Zuckerberg will also increase media appearances and talk about the company’s products and innovations in front of the media. For example, in February of this year, he appeared at Clubhouse and talked about how to make employees work from home through virtual reality headsets. Two months later, he appeared on the social app Discord, announcing that Facebook is building an app that rivals Clubhouse.
Facebook’s public image issues have not hurt its advertising business, which is still on par with Google and Amazon’s advertising business. However, Zuckerberg and his deputies are still very concerned about this issue, partly because it is related to the ability to attract and retain talent, including talents in popular fields such as artificial intelligence and virtual reality. Currently, Facebook is engaged in a fierce battle for talent with competitors such as Apple.
In addition, Facebook’s leadership also hopes to improve internal morale and calm employee dissatisfaction. In the past year, employees’ dissatisfaction with the company has become particularly strong, and some employees even broke the news to the media about Facebook’s extreme remarks and false information handling policies.
Former executives, including WhatsApp co-founder Brian Acton, have made fierce criticisms of Facebook’s values. These things make Zuckerberg a big head, and there is no hope of a solution at this stage. If you can successfully shift the focus by talking about Facebook’s new products, then it is already a huge victory for Zuckerberg.
After the election, the Facebook CEO was able to talk to the media about product development work that he was really interested in and to make headlines in the media. His various public appearances gave him the opportunity to demonstrate his deep involvement in new product development. For example, in March of this year, he had a long discussion on the development of virtual augmented reality technology on a media podcast.
