Sensor Tower store intelligence data showed that the total revenue of the App Store and Google Play of the US mobile games in Q1 of 2021 exceeded 6.1 billion U.S. dollars. In this issue, a total of 23 Chinese mobile game products were shortlisted in the top 100 best-selling list in the US, attracting nearly US$1 billion and capturing 24% of the market share.
This is the best quarter in recent years. At the same time, the first Chinese manufacturer’s original work was ushered at the top of the download list in the United States, and the export advantage of Chinese mobile games in the United States has further expanded.
U.S. mobile game market size
After experiencing a brief pullback in Q3 and Q4 last year, the revenue of the US mobile game market has returned to US$6.1 billion in this period, an increase of 34.1% from Q1 in 2020, and accounted for 27.5% of the total mobile game revenue of the global App Store and Google Play. Among them, revenue from App Store accounted for 54.5%, and Google Play accounted for 45.5%.
With the accumulation of experience in the overseas distribution of Chinese mobile games, many companies have elevated the high-income and high-growth US market to a strategic focus, and the results have also been remarkable. In this issue, a total of 23 Chinese mobile games were included in the TOP100 best-selling list in the US, with a total of 970 million US dollars, accounting for 24.6% of the TOP 100 total revenue.
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In comparison, the total revenue of China’s mobile games, which are shortlisted in the top 100 best-selling lists in the US in Q1 in 2020, is only 490 million U.S. dollars. In the past year, the revenue of top Chinese mobile games in the United States has doubled, and the growth rate is significantly higher than that of the US market. China’s mobile games export advantages to the United States have further expanded.
Q1 The total number of mobile game downloads on the App Store and Google Play in the United States rebounded to 1.3 billion times, but it was still 7% less than when the epidemic broke out in the same period last year. Among them, App Store mobile game downloads accounted for 51%, and Google Play accounted for 49%.
Popular mobile games in the US market
As the epidemic eased, students returned to school one after another. But in the past year, the entertainment habits of Gen Z in the mobile Internet have been developed, and it is directly reflected in the position of “Roblox” on the list. Q1 The game’s mobile revenue was US$210 million, the same as the previous quarter. It is still the highest-paid mobile game in the US, 28% higher than the second-ranked “Candy Crush Legend”.
It is worth noting that in the list, except for “Bingo Blitz™” and “Candy Crush Soda Legend”, the other companies that have achieved revenue growth are Chinese mobile games. Among them, “Kingdom Era” and “Project Makeover” grew the fastest, reaching 209% and 247% respectively. After several years of exploration, leading Chinese manufacturers have established an effective operating system in the US market.
In the download list, with the support of AppLovin’s traffic, “Project Makeover” surpassed Zynga’s new game “High Heels!” with more than 10 million downloads and reached the top of the list. This is the first Chinese product that does not rely on IP and successfully opens the American mass mobile game market with innovative themes and gameplay. The success of “Project Makeover” also reflects AppLovin’s strategic achievements in improving traffic monetization efficiency in addition to ultra-casual games.
Chinese mobile games in the U.S.
IGG “Kingdom” Q1 attracted nearly 140 million U.S. dollars in the US App Store and Google Play and topped the domestic mobile game revenue list. Compared with Q4 of 2020, the game’s revenue in the United States surged 209% month-on-month. While refreshing its own record, it also broke the revenue ceiling of Chinese mobile games in the United States. The previous record was set by Mihayou “Original God” in Q4 last year, reaching 107 million US dollars.
In the list, the products whose revenue more than doubled from the previous quarter include Magic Tavern “Project Makeover”, Jiangyu Interactive “Pocket Ark” and Sanqi Mutual Entertainment “Doomsday Hustle”.
In the download list, “Project Makeover” continued to top the list with more than 10 million downloads, an increase of 60% compared to Q4 last year. Joypac launched the ultra-casual game “ABC Runner” in late January. In Q1, the game received nearly 3.6 million downloads in the US and became the only new face on the list.
The fastest-growing game on the list is the Badsnowball music mobile game “Smash Colors 3D”. The game landed in the U.S. market at the end of July last year, and it has been downloaded more than 2.2 million times, three times the number of Q4 last year. Sensor Tower advertising intelligence data shows that AppLovin and AdMob are the main channels for the game to be launched in the United States.
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