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Sega Microsoft will enter strategic cooperation to use the Azure cloud platform: Report

Sega’s official website released a news article, announcing that it will reach strategic cooperation with Microsoft to discuss the establishment of a next-generation large-scale game development environment for Microsoft’s Azure cloud platform to promote what Sega mentioned earlier this year. The goal of launching the “Super Game”.

Moreover,  this strategic cooperation will be an important part of Sega’s long-term strategy. This is an initiative to develop innovative games. Sega stated that the focus of this strategy is: “Global”, “Online”, “Community” and “IP Utilization”.

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Sega and Microsoft have agreed in principle to strategically cooperate to explore together Sega’s method of establishing a next-generation game development environment on the Microsoft Azure cloud platform and jointly produce large-scale global games. This cooperation will become an important part of Sega’s medium/long-term strategy, which can promote Sega’s development of the concept of “super games”. As a new initiative to develop innovative games, the key focus is on “global”, “online”, and “community”. “And “IP Utilization”.

In recent years, with the widespread deployment of 5G and cloud services, the world is now more interconnected than ever before, and consumers can easily enjoy high-quality entertainment content at any time. With the emergence of more and more complex tools and technologies, in this highly interconnected environment, the game industry ecology will continue to develop and expand. 

As a major entertainment medium for global players, video games have continued to grow, and the opportunities for users to obtain a good gaming experience and community support have also begun to become more diverse and achievable. The cooperation between Sega and Microsoft shows Sega’s forward-looking. Through cooperation with Microsoft, Sega aims to optimize the game development process and use Microsoft Azure cloud technology to bring players a high-quality experience.

Through this cooperation, Microsoft and Sega will jointly seek to establish more technological developments, such as jointly building network infrastructure and communication tools required for global public online services. In addition, by shifting to the next-generation development platform, Sega will adapt to the diversified working methods and potential infrastructure changes.

Furthermore,  Sega announced the cooperation strategy, Sega’s stock price rose 5.82% at this stage.


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