On March 31, 2025, Apple introduced a handy new tool called Priority Notifications. This feature is part of its growing Apple Intelligence system, which is now available in the European Union. It helps users spot important messages fast by marking urgent emails, texts, or app alerts with a special sign. For example, it can highlight a reminder about a doctor’s visit or a warning about a flight delay.
The company says this update makes life easier by cutting through the noise of everyday notifications. Users can tweak settings to decide what counts as “urgent” based on their needs. Apple Intelligence uses smart tech to learn what matters most to each person, like key words or habits, without being too pushy.
This rollout also marks a big step for Apple in the EU. After facing some rules and delays, the company is now bringing its full smart system to the region. Priority Notifications work across iPhones, iPads, and Macs, so people stay in the loop no matter which device they’re using. Early users say it’s a simple but powerful way to stay on top of things.
Apple plans to keep improving its smart tools, with more updates coming later this year. For now, Priority Notifications are a win for anyone who wants to focus on what’s important without digging through a flood of pings and buzzes. It’s a small change that could make a big difference.