Apple has made two notable changes recently. First, the security database it used to rely on—called the CVE list—is now being managed by a new, independent group. Second, Apple quietly edited its product marketing without any public announcement.
The CVE list is used to track and report security issues in software and hardware. For a long time, Apple’s security updates used data from this database, which was run by MITRE, a nonprofit group funded by the U.S. government.
However, the U.S. Cybersecurity and Infrastructure Security Agency (CISA) has now taken over the CVE project and made it an independent organization, called CVE.org. Apple has updated its website to show it now uses the new version of this service.
In another unexpected move, Apple changed the way it refers to some of its products. It recently removed the “i” from names like iCloud, iMessage, and iTunes in some of its marketing images. Now, these services are just called “Cloud,” “Message,” and “Tunes” in the visuals.
These changes weren’t officially announced, and it’s unclear if this will affect how the services are branded going forward. These two quiet updates show that Apple is making behind-the-scenes changes—both in security and branding—that may shape its future strategy.