A recent survey shows that people are more excited about Apple’s upcoming AI features than many expected. The study, done by investment firm Piper Sandler, asked over 600 people about how interested they are in Apple’s future AI tools.
About 46% of iPhone users said they are “somewhat” or “very” interested in Apple’s AI plans. That’s a pretty good number, especially since Apple hasn’t officially shown off many of its AI features yet. Compared to Google, which recently showed off several AI tools, Apple is still being quiet, but people are curious.
Piper Sandler said that interest in Apple’s AI was “stronger than expected.” This is a good sign as Apple prepares to reveal more about its AI work at its annual developer event, WWDC 2025, in June. It’s expected that Apple will introduce “Apple Intelligence,” a new name for its AI platform, and may also improve Siri and other features using on-device AI.
Another interesting point from the survey is that younger users (between 18 and 24 years old) showed more excitement for AI features than older users. However, all age groups had a decent level of interest overall. In short, even though Apple hasn’t said much yet, many iPhone users are looking forward to seeing what AI tools Apple brings to their devices soon.