Tesla has made headlines in Europe with its recent decision to reduce the price of the highly sought-after Midnight Cherry Red color option for its models. This strategic move comes as part of Tesla’s ongoing efforts to make electric vehicles more accessible and appealing to European consumers.
The Midnight Cherry Red color option has been a favorite among Tesla enthusiasts for its elegant and eye-catching appeal. The deep and rich red hue gives Tesla’s vehicles a premium and luxurious look that sets them apart on the road. This color is available for various Tesla models, including the Model Y.
As per the Tesla configurator page, the Midnight Cherry red now costs €2,600 (USD$2,743) and its previous price was €3,200 (USD$3,376) in Europe. The new price of Midnight Cherry Red brings it closer to the cost of Tesla’s Red Multi-Coat pain option in the United States which is priced at $2,000.
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