A recent report from Omdia firm, suggests that Samsung Electronics has led the global TV market in 2021 with a market share of 29.5% in terms of price and 19.8% in terms of volume. Company has culminated in the global TV market for 16 years in a row.
Report also suggests that Samsung QLED TVs sold 9.43 million units last year alone. It started with 800,000 units in 2017 and continues to expand its sales to 2.6 million units in 2018, 5.32 million units in 2019 and 7.79 million units in 2020.
Samsung’s QLED TVs have achieved cumulative sales of nearly 26 million units in the five years since their launch in 2017. And this Samsung’s premium strategy focused on QLED has been effective in maintaining Samsung TV’s No. 1 position despite consistent changes in the market environment.
QLED shares a 44.5% share of the industry (in total) in the premium TV market of $ 2,500 or more last year. Since 2019, QLED has had a market share of over 40% in this market and has established itself as a trending trend in name and virtually premium TVs.
Furthermore, Samsung Electronics topped the market last year with a huge margin of premium, with a market share of 42.1% for TVs over $2,500 and 44.9% for ultra-large TVs over 80 inches.
Last year, the company further strengthened its technical leadership by launching the ‘Neo QLED’, which implemented the Quantum Mini LED with completely new image quality, design, and sound, and implemented the ‘Micro LED’ designed to be enjoyed at home.
Via – SammyFans
