Apple is struggling to cope with the continuing supply chain constraints of the new high-end iPad Pro. The shipment time of Apple’s most expensive tablet, which has been delayed for a month and a half, may continue to be delayed.
The latest iPad Pro is expected to be officially on sale within a week, but buyers may have to wait until July or later to receive the product. The delivery date for pre-orders has been postponed from late June to early July.
The main problem with the delayed delivery is that the new 12.9-inch iPad Pro uses a new MiniLED screen, but so far, MiniLED screen production is still difficult.
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According to reports in April, this device has not yet been announced at that time, and the new device may face a tight supply dilemma because of the many complexities surrounding the new technology. As per the people familiar with the matter, Apple’s production partners are still working hard to mass-produce this more complex screen. At present, an Apple spokesperson declined to comment.
Apple has always been confident in its supply chain management, but such waiting times are also rare. Apple released the new iPad Pro series in April this year. The highest-priced version of the device uses a new display, called the “Liquid Retina XDR” display, which is said to produce realistic colors and brighter images.
11-inch tablet devices still use more standard screens. Apple’s online store shows that this 11-inch iPad is expected to be shipped from the end of May to early June. Last month, when devices equipped with more advanced screens began to accept reservations, the long waiting time for shipment of this iPad Pro began to pile up.
Continued production problems have pushed forward the delivery time again and again until July. In a recent Apple earnings conference call, Apple executives stated that under the dual influence of “very high demand” and “semiconductor shortages affecting multiple industries,” the company expects to reduce its revenue by $4 billion in the third quarter. Much.
As consumers become accustomed to remote work and online learning and rely more and more on personal electronic devices to complete basic tasks, the iPad has once again become a product with continued growth in Apple’s product portfolio. In the last quarter, the iPad brought a total of $7.8 billion in revenue for Apple, setting a record since 2013.