Counterpoint research report reveals that in the fourth quarter of 2021 Indian TV shipments have grown by 48% and 24% in 2021 YoY. The smart TV market is expected to grow at 55% and 65% year-on-year in 2021 in Q4 2021 to reach the highest shipments in the calendar year.
JOIN SAMSUNG ON TELEGRAM
According to the report, Samsung lead the way with 18% of total TV shipments in 2021. It has a 16% stake in the smart TV segment. The entry-level T4000 series will be Samsung’s flagship volume driver in 2021 and will help drive the entire TV market.
Also, the new launches of the Crystal series also worked well throughout the year. The Samsung QLED TV segment has grown almost 2 times a year. Xiaomi continues to top the smart TV segment with an 18% market share in 2021.
Xiaomi is constantly expanding its product portfolio by offering new features to its customers, coming up with the latest MI LED TV 4C series patch wall, and offering 77 free live channels. LG acquired an 11% stake in 2021 through its entry-level model. During the year, LG released premium nano cell TVs, which saw a lot of traction.
OnePlus achieved a record 354% shipment growth during the year and was ranked fifth in smart TV shipments. Its entry-level Y series is a volume driver, but one of the most sought-after models in the U1S> INR 40,000 range.
Realme shipments grew by 72% in 2021, making it one of the most preferred smart TV brands in the entry-level segment from INR 20,000 due to its outstanding features and attractive pricing.
Via – SammyFans
