Wearables

Samsung unveils new Galaxy Buds Pro LANEIGE Neo Cushion edition

Starting this year, Samsung has introduced new premium wireless earbuds, Galaxy Buds Pro, and Galaxy S21 series. These premium earbuds have immersive sound, excellent call quality, smart ANC, and enhanced connectivity between your devices, and are a major upgrade over previous devices.

Looking to the future, the company has cooperated with South Korean cosmetics and skincare brand LANEIGE to officially launch a new special edition Galaxy Buds Pro. The new packaging includes the Phantom Violet Galaxy Buds Pro and LANEIGE Neo Cushion, which are popular cushion foundations from Amorepacific’s beauty brand Laneige.

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Samsung and Amorepacific decided to plan this packaging based on the fact that the exterior designs of Galaxy Buds Pro and Neo Cushion are similar in a round and square shape. The displayed “Phantom Violet” color has been applied to the entire package.

In addition, LANEIGE Neo Cushion also has the same concept as “Galaxy Buds Pro”, such as applying luxurious matte materials to the “Phantom Violet” color and applying the “Phantom Violet” color to the packaging. With the new Galaxy Buds Pro LANEIGE Neo Cushion version, Samsung is targeting the MZ generation women in South Korea.

Availability:

Regarding availability, the new version will be available for pre-order on Naver’s online shopping site starting May 11, at a price of 199,000 won (approximately US$177). At the same time, you can also buy these Galaxy Buds Pro from Samsung’s online store, Powder Room and Amorepacific online store.

An official from Samsung Electronics said:

“We have planned a unique collaboration with beauty brands so that the MZ generation who actively expresses themselves can fully reveal their individuality with the sensuous ‘Phantom Violet’ color. We will continue to introduce products that can meet the diverse tastes of consumers through design.”


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