MacBook shipments have gone up recently, but it’s still unclear if the demand for Apple’s laptops is truly bouncing back. A new report from DigiTimes says Apple shipped around 3.5 million to 4 million MacBooks in the first three months of 2025. That’s a big jump from late 2024, when sales were much slower.
While this sounds like good news, the report points out that this spike may not mean the MacBook market is recovering just yet. The boost could be due to Apple making more MacBooks ahead of its usual spring launch schedule. So, the growth in numbers may not be because of higher customer demand but rather Apple getting ready for upcoming releases.
Looking ahead, DigiTimes expects shipments in the second quarter to be about the same or even lower. This means the overall demand may still be weak. It’s also worth noting that the first half of the year often has fewer sales for Apple, with stronger performance usually coming later in the year.
In 2024, MacBook sales had a rough time, with Apple seeing a 27% drop in Mac revenue. Now, with M3 chips in the latest MacBook Pro and MacBook Air models, Apple hopes to turn things around. But it’s still too early to tell if customers are ready to buy again in large numbers.