A few days ago, Amazon launched a new policy, which will greatly increase the ad-free music and audio content provided for Prime members. The purpose is to continue to enhance the benefits of free content after the recent increase in membership fees.
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Amazon officially announced that the digital music library that Prime members can enjoy for free will greatly increase from the current 2 million to 100 million. In the future, no advertisements will be inserted when these songs are played, but members will not be able to search for specific songs according to their own interests, and can only enjoy different playlists, artists, or song albums in a mixed random mode.
Moreover, Amazon also announced that it will provide members with additional “All-Access” playlists (All-Access), which are customized according to each member’s music preferences. Users can choose specific playlists to listen to songs, or download and play. List of songs to listen to when your device is offline.
Steve Boom, Amazon’s vice president of music services, said in a statement that when Amazon Music first offered its services to PrimePrime members, Amazon offered 2 million songs without ads. This was unique in the market at the time.
Now, for the benefit of Amazon customers, the company continues to innovate music services that will bring more entertainment to all Prime members, beyond the convenience and value already enjoyed.
Amazon’s massive increase in digital content benefits for Prime members this time could further intensify competition between the company and Apple’s “Apple Music” service and Spotify, the world’s largest online music service.
Last month, the Apple Music service raised its monthly fee, from $9.99 a month to $10.99. Spotify’s chief executive, Daniel Ek, also said last week that the company was considering raising the price of monthly subscriptions to the music service.
In terms of audio content other than digital music, Amazon announced that it will provide Prime members with a selection of ad-free audio content works, including from CNN, NPR, “The New York Times”, Premium audio content from media outlets such as sports TV channel ESPN, as well as works by Amazon’s audio content production agency, Wondery (acquired by Amazon in 2020).
In 2005, Amazon launched an online shopping membership system called “Prime”, paying members can get fast delivery of goods, online video, and other digital content benefits. To date, Amazon has more than 200 million Prime members worldwide.
Recently, Amazon raised the annual fee for Prime members from $119 to $139 a year and added perks to members from food delivery company Grubhub.
