Apple announced today that a new version of its privacy-preserving SKAdNetwork framework is now available in the official version of iOS 16.1 and iPadOS 16.1.
SKAdNetwork enables advertisers to measure the success of advertisements by attributing app installs to specific advertising campaigns.
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In other words, it allows advertisers to clearly know whether an advertisement can attract a large number of users to download an application from the App Store.
With today’s launch of SKAdNetwork 4.0, Apple says the framework can now provide more performance insights and can now also be used for web advertising.
- Hierarchical source identifiers. Identify attribution of installation activities, and other attribution information.
- Rough conversion value. Less specific attribution information is received when the privacy threshold of the transformed value is not met, or more detailed attribution information is received when additional privacy thresholds are met.
- Multiple conversions. Receive up to three backtraces to better understand how often users who installed the app from the campaign have engaged with the app over time.
- SKAdNetwork for online advertising. Attribution of web ads pointing to App Store product pages.
