According to the latest Counterpoint Research, Apple kept its top status in Canada, accounting for a 52% share in the Q2 of the year, up from 44% a year earlier.
Samsung remained the second-largest smartphone vendor in Canada in Q2, but its market share gap with Apple has widened. Samsung took a 34% market share in the second quarter in terms of smartphone shipments down from 37% a year ago.
“Samsung lost ground in the premium category while it gained slightly in the mid-range price segment with the new A-series models doing well,” said Counterpoint Research’s North America Research Director Jeff Fieldhack. “Later in the quarter, the premium Galaxy S-series picked up steam from heavy promotional discounts.”
As per the report, Apple captured 7 spots in the top 10 best-selling smartphones in Q2 2020, with the iPhone 11 being the top seller.
Samsung secured the remaining 3 spots in the top 10 smartphone list. Samsung Galaxy S10 series performed better than the latest Galaxy S20 series. While LG was on third place with a 4% market share, down from a 6% share a year ago.
According to the Counterpoint Research, smartphone sales in Canada declined 36% YoY in Q2 of the year due to the COVID-19 pandemic.
“The majority of carrier stores remained shut through the first half of the quarter, especially those in shopping malls,” said Hanish Bhatia, a senior analyst at Counterpoint Research. “Customers refrained from making new purchases and preferred to isolate at home.”
