Top 3 Key Points:
- Underwhelming Sales: Less than 300,000 units sold globally in two weeks.
- Falling Short: Sales lag behind last year’s Galaxy Z Fold 5.
- Discounts Loom: Samsung hints at upcoming significant discounts.
The Galaxy Z Fold 6, Samsung’s latest foldable smartphone, has stumbled out of the gate with global sales failing to meet expectations. Within the first two weeks of its launch, the device managed to sell less than 300,000 units, a figure significantly lower than its predecessor, the Galaxy Z Fold 5.
Samsung had anticipated a 10% year-over-year growth for its foldable lineup, but the initial numbers suggest a stark reality. The Galaxy Z Fold 5, despite being in the same premium category, had fared better with around 300,000 units sold in South Korea alone during a similar timeframe last year.
The current sales figures are troubling for Samsung, especially given that most foldable purchases occur during pre-orders by existing foldable users. The underwhelming performance of the Galaxy Z Fold 6 raises concerns about its long-term market appeal. In response, Samsung is expected to introduce substantial discounts soon, hinting at a desperate push to boost sales.
