The constant scrolling is related to the social networking sites people want to have in their app/website. Be it Instagram, Twitter, or Facebook, all of them provide continuous scrolling to stay in touch for as long as possible.
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Nowadays, Google wants you to keep scrolling through the search results on the mobile search page. The company said the new changes will make “browsing search results easier and more accurate”.
Judging by the description Google provided on its blog, searching on mobile devices showed results more closely related to open-ended questions, such as “What to cook with potatoes?” Search results page instead of just showing you from another.
As we all know, after the first page of search results, the number of clicks drops sharply. If you’re not on the first or second page of the Google search engine (SERP) results page, you might never notice.
Google now wants to remove this barrier so that when you reach the bottom of the search results page on your phone, the results at the bottom will automatically load relevant information. Now you can get more information related to your search.
As per the company, “most people who want more information search for up to four pages of search results.” With the latest update, mobile users can seamlessly browse through many different results before clicking the View button. This new change will gradually be rolled out to more english searches on mobile terminals in the United States.
