Google enhances Pixel call screen with AI and adds local recommendations to Play Store

Key Points:

1. Google plans to enhance Pixel’s Call Screen using Gemini AI.
2. Google Play Store will soon require location permission for local app recommendations.
3. The updates aim to improve user experience with smarter AI and personalized content.

Google is rolling out significant updates that will make its Pixel Call Screen smarter and bring personalized app recommendations to the Google Play Store.

Pixel Call Screen to Get Smarter with Gemini AI

The Pixel Call Screen, which currently relies on Google Assistant, is about to receive a major upgrade. This upgrade will introduce Gemini, an advanced AI model, to take over the Call Screen. Gemini is expected to enhance the Call Screen’s ability to handle calls more intelligently, making it more useful in filtering spam and managing calls efficiently. Although the specific changes in functionality are still under wraps, new visuals hint at a fresh interface, signaling a more powerful and capable AI-driven experience for Pixel users.

Why Google Play Store Needs Your Location Permission

Google is also updating the Play Store with a focus on delivering more personalized app recommendations. To do this effectively, the Play Store will start asking for your location permission. This feature will enable the Play Store to suggest apps, deals, and content that are relevant to your specific area. For example, when you’re in a new city, the Play Store could recommend local apps or services, enhancing your experience based on your location. This approach is especially useful for users who frequently travel or live in large cities where local recommendations can make a difference.

These updates underscore Google’s commitment to improving user experience by integrating smarter AI and personalized content, ensuring that its products remain at the cutting edge of technology.