After megastar Salman Khan, Realme has appointed Indian cricketer KL Rahul as the new brand ambassador for its smartphones.
In regards, the company says that this partnership will further complement the brand’s vision of setting new benchmarks by inspiring thousands of Millennials across the country.
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Bollywood star Salman Khan was appointed as Realme’s brand ambassador last year. The first devices backed by him were the Realme 6 and Realme 6 Pro smartphone models.
Commenting on the new partnership with KL Rahul, Chief Marketing Officer of India, Europe, and Latin America, Francis Wong, said:
“We are optimistic that the partnership will add unprecedented value to the smartphone category since we will also be able to target the massive fan following Rahul enjoys. We are certain that the partnership of such stature with a seasoned celebrity like him will strengthen the brand proposition of making cutting-edge technology, fun, stylish, quality-driven products available to the audience.”
Moreover, the tech giant has recently announced that it has sold devices worth Rs 3,500 crores across all channels during the “Realme Utsav days” that were live from October 2 to October 10. The firm also said that it saw a 1200% increase in sales of the phone in the Rs 20,000- Rs 30,000 segments on the opening day of the festival.
Realme was first introduced as a sub-brand of OPPO in 2018 but was later split into an independent company. Last year, it became the fastest brand to reach 50 million shipments and in less than a year, the brand’s total shipments reached 100 million units, making it the fastest-growing brand ever.
Last month, the company revealed that it has become the fourth-largest smartphone brand in China and also managed to reach the sixth position in the global rankings. Data from Counterpoint Research showed that Realme’s smartphone shipments reached 15 million in the second quarter of this year, representing year-on-year growth of 135.1 percent.
