Samsung and Apple will continue to dominate the ultra high end smartphone market ranging above $900

According to the latest research report released by Strategy Analytics, a market research organization on May 31, the total global smartphone wholesale revenue in Q1 2021 will exceed US$100 billion, a year-on-year increase of 37%. Strategy Analytics pointed out that Apple (46% share) and Samsung (19% share) still maintain a clear leading position in terms of revenue.

Both contributed 65% of the revenue share in the quarter, Vivo surpassed Huawei with an 8% revenue share (Up from 5% in the same period last year) occupying third place for the first time. OPPO and Xiaomi each accounted for 7% of global smartphone revenue; Huawei only accounted for 3% of global smartphone revenue in the first quarter.

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Strategy Analytics also pointed out that 25% of the global smartphone market’s revenue in this quarter came from ultra-high-end smartphones with a wholesale price of more than US$900. Apple and Samsung dominate these lucrative market segments.

The price segment dominates this segment almost entirely, which is attributed to their huge brand advantage and excellent user experience, Vivo ranks first in the price range of US$400 to US$499, OPPO is US$191 to US$299 The price range of TRANSSION leads. Transsion maintains a leading position in the entry-level (36-99 USD).