Samsung Electronics launches its newest marketing campaign

Samsung has introduced a new marketing campaign titled “Life Connected with Samsung SmartThings” to showcase the potential of connected living to its customers. The video shared by the company is split into three tablets and was developed for Latin America.

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Developed by Chell, the campaign shows how connecting SmartThings to a variety of Samsung AI-powered devices, from mobile devices and home appliances to other entertainment-oriented products or wearables, enables a more appropriate life for users.

In the video, you can see a woman checking through her smartwatch to see if the washing cycle has finished, a man turning off the TV on his smartphone because he can’t find the remote, and an executive who watches. what’s inside her fridge cell phone to check if she needs to go to the supermarket.

To demonstrate more possibilities, it further shows a woman checking on her smartphone how her dog was at home during lunch break and several other smart devices to keep her house clean using a robot vacuum And at the ideal temperature when he came home at night.

So with just your smartphone or a smartwatch in your hand, you can manage all your smartphone devices using Samsung SmartThings. The application provides a comprehensive connected experience that adapts to the lifestyle of the user.

As a result, AI-driven appliances and devices, such as TVs, refrigerators, washing machines, and air conditioners, can create more convenient spaces and personalized experiences based on the wishes and daily routines of users and their families.

Arthur Wong, Samsung Marketing Director for Samsung Latin America explains –

“How many times, throughout the day, do we ask ourselves if we turn off the TV or air conditioning before leaving the house, if the laundry cycle has ended, or even what items are missing from our fridge to create a new recipe? Or if we want to get home with it organized just the way we like it. With these recurring issues in mind, our campaign was developed to exemplify how a connected life simplifies routines, allowing consumers to focus less on daily routines and more on the moments that really matter”.

(via)