Samsung MX division reported strong Q1 2024 profit, thanks to AI-powered Galaxy S24 series

Key Points 

• The strong sales of Galaxy S24 series with the integration of AI have led Samsung MX division to acquire strong profit in Q1 2024.
• MX decision will maintain its flagship-oriented sales approach in the Q2 of 2024 by applying the same AI tech to more Galaxy devices.
• Galaxy Z Fold 6 and Galaxy Z Flip 6 are the two upcoming flagships, and these are expected to take Samsung’s profit to new heights.

The Galaxy S24 Series is not just to take user experience to a new level, but it also becomes beneficial for Samsung to attain the highest profits. Yes, the Korean tech giant yesterday shared its Q1 2024 results, in which Samsung MX division reported a strong 3.51 trillion won operating profit.

As per the report, Samsung MX and Networks businesses have published consolidated revenue of 33.53 trillion won and 3.51 trillion won operating profit from the period of January to March 2024. Also, the credit for robust first-quarter earnings goes to the strong sales of the Galaxy S24 series.

Launched back in January 2024, the Galaxy S24 series models have been a massive hit among consumers, and it’s no wonder why. With its AI capabilities, these smartphones offer user experience like never before. The integration of Artificial intelligence tech has truly made these phones stand out from others.

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The incredible features of the flagship series like Circle to Search, and Live Translate have synced with consumers, leading to strong sales and profits for Samsung’s MX division. Whereas, the overall demand for smartphones is expected to decline sequentially due to seasonality in Q2 of 2024.

Furthermore, the MX Business will continue investing in R&D, including AI, despite a challenging environment. It also seeks annual growth in smartphones by maintaining momentum through the expansion of Galaxy AI to existing and new flagship products across foldable devices and tablets.