Samsung plans Galaxy S25 strategy while eyeing Exynos comeback for Galaxy S26

Samsung is gearing up for its second Global Strategy Meeting of the year, scheduled for December 17-19, 2023. This event will bring together top executives to finalize the strategy for the Galaxy S25 series, set to launch in early 2025, and address risks impacting business operations.

Strategic Focus for Galaxy S25 Series

Samsung’s DX (Device Experience) Division will meet on December 17 and 18, while the DS (Device Solutions) Division will gather on December 19. These meetings, held twice yearly, are routine but critical, aligning with the launch cycle of flagship devices like the Galaxy S series.

Vice Chairmen Han Jong-hee (DX) and Jeon Young-hyun (DS) will lead the sessions, focusing on next year’s sales targets and business goals. Chairman Jay Y. Lee is not expected to attend but will receive detailed updates.

Galaxy S25 Challenges and Pricing

The Galaxy S25 series, including the S25, S25+, and S25 Ultra, is expected to debut in early 2025. However, rising material costs and the weakening South Korean Won against the US Dollar may lead to higher device prices.

Samsung has decided to use Qualcomm’s Snapdragon 8 Elite processor exclusively for the Galaxy S25 lineup. The anticipated Exynos 2500 chipset has been shelved for this series, as it currently lags behind Qualcomm in performance.

Exynos’ Possible Comeback with Galaxy S26

Samsung is reportedly working to revive its in-house Exynos chipsets for the Galaxy S26 series, slated for release in 2026. According to reliable sources, the company aims to use the Exynos platform more extensively in future flagship devices. Development and testing of the new Exynos chipset will continue throughout 2024.

Samsung Foundry has made progress in stabilizing its 3nm production yield and plans to begin 2nm chip production in 2024. This could boost Exynos performance, narrowing the gap with competitors like Qualcomm and Apple.

Broader Implications for Exynos

The struggles of Exynos have been a double-edged sword for Samsung, reducing its operating profits and increasing dependency on Qualcomm. The company’s inability to compete effectively has weakened its negotiating power in the mobile processor market.

Rumors suggest the Exynos 2500 chipset could be used in the Galaxy Z Flip 7 or other mid-range foldable devices in 2024. However, there has been no official confirmation from Samsung.

Looking Ahead

While Samsung’s immediate focus is on ensuring the success of the Galaxy S25 series, the company is also laying the groundwork for a stronger Exynos comeback with the Galaxy S26. With advancements in semiconductor technology and strategic planning, Samsung aims to regain its competitive edge in the flagship mobile market.

This blend of short-term execution and long-term innovation reflects Samsung’s commitment to maintaining its leadership in the tech industry.

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