CES 2021: Samsung presents the latest innovations for a ‘Better Normal’

At the “2021 Consumer Electronics Show” (CES), Samsung introduced its strategy for future technologies. At the virtual press conference, the South Korean tech giant showed off how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand the context to make daily life seamless.

“Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.” – Sebastian Seung, President, and Head of Samsung Research

Personalized and Intimate User Experiences:

Due to the Covid-19 pandemic, people spent more time at home last year. During that period, TVs were vital for entertainment—and sometimes, fitness, Chromebooks became crucial home learning tools, Smart fridges helped with remote shopping, and more.

Image: Samsung Newsroom

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Samsung’s Key Innovations:

• 110-inch MICRO LED:

Samsung’s 110″ MICRO LED features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. It also adds “4Vue” (Quad View), a four-way viewing option so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. MICRO LED will be rolled out globally beginning this spring.

• Samsung Bespoke 4-Door Flex:

The new Bespoke refrigerator has changeable panels that come with a choice of colors and materials, it also allows consumers to adjust their fridge for form and function. This spring, the new 4-Door model will be available in North America including a brand-new Beverage Center™.

• SmartThings Cooking:

SmartThings Cooking is a new service from Samsung which is designed to make your culinary journey seamless. Powered by Whisk’s Food AI, an automatic Meal Planner recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub™ refrigerator or your mobile screen.

• Lifestyle TV:

The cutting-edge lifestyle TV lineup of Samsung includes The Serif, The Frame, The Sero,  The Terrace, and The Premiere.

• Samsung Health Smart Trainer on Samsung 2021 TVs:

Just like a personal trainer, the new Smart Trainer feature tracks and analyzes posture in real-time. During the workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. Samsung Health SmartTraner also elevates and personalizes the home workout experience via Bixby-enabled voice control.

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