SberBank announced a new replenishment in the Sber ecosystem – the game direction of SberGame is being launched. According to the press service, SberIgry will become one of the segments of the Sbera entertainment industry, which is managed by its subsidiary Sberintement.
The new direction will be headed by Alisa Chumachenko, who has extensive experience in the gaming industry. Alisa Chumachenko is the founder of Game Insight, one of the leading mobile game development companies in Europe. Previously, Alisa Chumachenko was Vice President of Marketing at Astrum Online Entertainment.
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It is noted that under the leadership of Alisa Chumachenko SberIgry in 2021 will begin to form a team and create a production center, a publishing house, an internal development studio, as well as various near-game services. Games and services produced under the SberIgry brand on the Russian market will have access to the capabilities of the Sber’s unified ecosystem and the SberPlay cloud platform.
As part of the formation of the gaming direction, SberBank is also negotiating the acquisition of Gosu Data Lab, founded by Alisa Chumachenko. The company is developing a voice assistant Gosu Voice Assistant for gamers and a gaming data analysis platform Gosu Data Platform, which will be integrated into SberIgr.
Further development of Gosu Voice Assistant will continue in the infrastructure of Sberbank, it will also complement the games released by the publisher.
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//Via
