Xiaomi beats Samsung as Europe’s top smartphone brand in Q2 2021

The latest report from Strategy Analytics claims Xiaomi was the top smartphone vendor in Europe in Q2 2021. The Chinese company reportedly captured a 25% market share with a strong 67.1% YoY growth in shipments. On the other hand, the global leader Samsung‘s smartphone shipments declined 7% YoY.

JOIN SAMSUNG ON TELEGRAM

Xiaomi shipped the highest 12.7 million units with a 25.3% market share and an excellent 67.1% YoY growth. Samsung was in the second spot in Q2 2021 due to the rising popularity of Xiaomi. Samsung shipped 12 million Galaxy devices and recorded 24% of the total market share.

Apple secured third place with 9.6 million iPhone shipments, a 19.2% market share, and 15.7% year-on-year growth during the same period.

Oppo landed in 4th position with 2.8 million smartphone shipments, 5.6% market share, and remarkable 180% YoY growth. Realme, in the last place on the top 5 vendors list as the company sold 1.9 million units, grabbed a 3.8% market share, and had an excellent 1800% year-on-year growth.

JOIN XIAOMI ON TELEGRAM

On the global platform, Samsung was the largest vendor with a 19% share of smartphones shipped. Surpassing Apple, Xiaomi took second place for the first time ever, with a 17% share. Apple slipped to third with a 14% share. Chinese vendors such as Oppo and Vivo recorded strong growth.