Search results for: “Apple ID”

  • A Simple Guide to Apple One: Why a student plan could work

    A Simple Guide to Apple One: Why a student plan could work

    Apple One, which came out in 2020, makes it easy for Apple lovers to sign up for several services at once with a good discount. Right now, there are three levels: Individual, Family, and Premier.

    Current Apple One Levels

    • Individual: For $19.95 each month, you get Apple Music, Apple Arcade, Apple TV+, and 50GB of iCloud+ storage.
    • Family: At $26.95 a month, you get 200GB of iCloud+ storage, and you can share everything with your family.
    • Premier: For $37.95 monthly, this gives you Apple Fitness+, Apple News+, and a big 2TB of iCloud+ storage.

    These options work well, but I think there’s a chance to do something even better by adding a tier for students.

    Why Students?

    Apple already offers a student discount for Apple Music, which is usually $10.99 but drops to $5.99 for students. Plus, students get Apple TV+ for free as long as they keep the student subscription. This shows Apple knows how to attract students with deals.

    The Idea: Apple One for Students

    We could imagine an Apple One Student plan. It would be like the Individual plan but cheaper. Students could enjoy iCloud+ for their files and photos, and Apple Arcade for some fun gaming, in addition to the music and TV they already get with their student perks.

    If we look at the 45% discount on Apple Music for students, an Apple One Student plan might be around $10.95 a month. This would be a great way for Apple to get more young users interested in their services.

    After students finish school or after five years (whichever comes first), they might keep using Apple One because they’re already used to the benefits. This could be a win-win situation for both Apple and the students.

    In summary, while Apple One is already a solid choice for many, adding a student tier could make it even better, helping Apple grow its user base among younger people while giving students great value for money.

  • Apple wants more time in Google’s Search case to avoid big trouble

    Apple wants more time in Google’s Search case to avoid big trouble

    The big deal between Google and Apple, worth $20 billion a year for search rights, was found to break competition laws last summer. Although Apple isn’t on trial, what happens in this case could change things a lot for them. So, Apple has asked to slow down the court process.

    Apple Wants a Say in the Case

    Just a few days ago, Apple tried to get its witnesses into Google’s trial but was turned down. Apple isn’t accused of doing anything wrong, but they argued that Google can’t look out for Apple’s interests anymore because Google is busy protecting itself from claims that could break up its business.

    Since they couldn’t bring their witnesses, Apple has now asked for a pause in the court case. They say they need this to keep their rights safe while they appeal the decision.

    Their latest court document explains:

    “If we don’t pause this case, Apple could be hurt in ways we can’t fix later. We might lose our chance to be part of deciding what happens next, like at the trial itself, while they decide on our rights. This gets even worse because of what the other side said in our last meeting.”

    The document also mentions that courts often allow such delays when someone wants to appeal a decision about joining a case, and Apple hopes this court will agree too.

    If Apple can’t join in the way they want, they have a backup plan:

    “At the very least, the court should let Apple see all the case documents as someone not officially in the case until the higher court decides.”

    No matter what, Apple thinks they need to be involved in the court process to some extent to avoid serious damage to their interests.

  • Why Apple avoids big iOS redesigns now

    Why Apple avoids big iOS redesigns now

    Remember when iOS updates used to bring huge changes? Think back to iOS 7. Those times seem to be fading away, and a recent app fiasco explains why.

    The Sonos App Mess as a Warning

    Sonos, if you’ve missed it, has been having a rough time. They changed their CEO after a disastrous app redesign in 2024. This new version of the Sonos app, launched in April, led to a year-long stream of customer complaints and negative publicity.

    This situation with the Sonos app is a clear lesson for why Apple might steer clear of massive iOS overhauls. If this had happened when Sonos had fewer, more tech-savvy users, perhaps the impact wouldn’t have been so severe. They could have fixed issues quickly, or users would have just adapted.

    The Risk of Overhauling iOS

    In the iPhone’s early days, Apple could manage big changes because fewer people used their devices. Now, with millions of users of all tech levels relying on iPhones, major changes are risky. Even if many like the new look, the sheer number of users means there’s bound to be significant opposition.

    Apple knows that iOS can’t stay the same forever, though. Instead of a whole system redesign, they’ve chosen to update parts of iOS one at a time. For instance, the Photos app in iOS 18 stirred up some trouble, but it was only one app, so the blowback was contained. Redesigning all of iOS at once would be a much bigger gamble.

    User Feedback and Iterative Updates

    A top comment on an article about this issue pointed out that comparing the Sonos app rebuild to an iOS redesign isn’t quite fair. Redesigning something like iOS 7 is just giving it a new look, not rebuilding it from the ground up like Sonos did. Apple’s approach would be more like painting over the existing structure, not rebuilding the house.

    For many iPhone users, the idea of another major redesign might sound daunting rather than exciting. The lesson from Sonos is clear: for companies with a huge user base, big changes can lead to big problems. Maybe we should all get used to seeing iOS evolve through smaller, less disruptive updates.

  • Apple Watch Bands are safe, says Apple, amid lawsuit

    Apple Watch Bands are safe, says Apple, amid lawsuit

    Apple has reassured consumers that its Apple Watch bands are “safe to wear,” following a lawsuit claiming some bands contain harmful “forever chemicals,” known as PFAS.

    Apple’s Statement:

    Apple Watch bands are completely safe for everyone to wear. We conduct our own tests and also involve independent labs to check our materials thoroughly, including those used in our watch bands.

    Apple also mentioned that they go beyond what the law requires to ensure their products and manufacturing processes are free from dangerous chemicals.

    Phasing Out PFAS:

    Despite confirming the safety of current bands, Apple is actively working to eliminate PFAS from all its products. In a statement from November 2022, Apple outlined their plan:

    We began by looking at the most common PFAS used in our products – fluoropolymers. Although our tests show these are safe for users, we’re expanding our efforts to include all manufacturing stages. We aim to eliminate all PFAS, understanding it’s a complex process that needs careful consideration to find effective, safe alternatives.

    This transition will take time as we catalog PFAS use, develop new materials that perform just as well, and ensure these alternatives are not harmful themselves.

    The Lawsuit:

    The lawsuit references a study which found high levels of PFAS in some smartwatch bands, suggesting these chemicals could be absorbed through the skin leading to health issues. This study included brands like Apple, Nike, Fitbit, and Google, though it didn’t name specific bands.

    When asked about which specific Apple Watch bands might contain PFAS, Apple did not provide an immediate response. The lawsuit aims to include anyone in the U.S. who bought a Sport Band, Nike Sport Band, or Ocean Band for an Apple Watch.

    The case awaits a judicial decision on whether it can proceed as a class action.

  • Judge finds possible evidence that Apple paid women less than men

    Judge finds possible evidence that Apple paid women less than men

    A judge has decided that there’s a good chance Apple might have paid female employees less than their male counterparts, allowing a lawsuit from 12,000 current and former female workers to move forward.

    Apple’s Admission and Defense

    Apple has admitted there are differences in pay but insists these differences are due to individual circumstances, not deliberate discrimination.

    The Controversy Over Pay

    This issue was first highlighted in 2021 through an internal employee survey which revealed a 6% pay gap between men and women in technical positions. The survey showed men in middle-level tech roles earning about 6.25% more than women, and white employees earning 5.06% more than non-white employees in similar roles. The survey also pointed out that non-white workers received stock grants 11% later than white employees in entry and mid-level positions. Following this, Apple banned further internal pay surveys.

    The Lawsuit Against Apple

    Last year, a class action lawsuit was initiated under the California Equal Pay Act, claiming that Apple underpaid women. Apple tried to get the case thrown out, arguing the pay differences were fair based on individual factors. However, the judge disagreed, finding enough evidence to let the lawsuit proceed.

    Judge’s Ruling

    California Superior Court Judge Ethan P. Schulman’s ruling denied Apple’s request to dismiss the allegations, agreeing that there was a “reasonable possibility” of widespread unequal pay in Apple’s engineering, AppleCare, and marketing departments.

    Three Points of Discrimination

    The lawsuit points out three main issues:

    • Salary History in Recruitment: Asking for past salaries or salary expectations during hiring could perpetuate existing pay gaps. Although Apple stopped asking for salary history, they still inquire about salary expectations, which might disadvantage women who tend to negotiate less aggressively.
    • Performance Reviews: There’s an accusation that performance evaluations might favor men over women, where similar behaviors are assessed differently based on gender.
    • Talent Reviews: These reviews allegedly lead to unequal pay for men and women of similar talent levels.

    Apple’s Response

    Apple has not commented on the recent judicial decision but has previously emphasized its commitment to pay equity, stating they do not base offers on salary history and regularly review compensation to ensure fairness.

    This case will continue as Apple prepares to defend its practices in court.

    Source

  • Bridging the Gap: Customization and connectivity in the Apple Ecosystem

    Bridging the Gap: Customization and connectivity in the Apple Ecosystem

    The lines between Apple’s operating systems, iOS and macOS, have blurred significantly in recent years. Features often debut on iPhones and iPads before making their way to Macs, creating a more cohesive user experience. Yet, some key areas of divergence remain, particularly in customization, and whispers of Apple revisiting the networking space suggest exciting possibilities for the future.

    One of the most noticeable differences lies in the level of personalization offered across devices. While iPhones and iPads have embraced extensive customization options, Macs have lagged behind. Let’s delve into some specific areas where macOS could benefit from adopting features already present in iOS and iPadOS.

    The Lock Screen: A Canvas for Expression

    With the introduction of iOS 16 and iPadOS 17, Apple transformed the lock screen from a static display into a dynamic hub. Users gained the ability to add widgets, personalize fonts, and create multiple lock screens tailored to different contexts. This level of personalization brought a fresh, vibrant feel to the mobile experience. 

    In contrast, while a step forward, macOS Sonoma’s lock screen redesign felt comparatively restrained. It lacked the interactive elements and granular control offered on iOS and iPadOS. The absence of widgets and font customization left many Mac users yearning for a similar level of expressive freedom. Imagine a Mac lock screen that could display calendar appointments, weather updates, or even control smart home devices at a glance. This seamless integration of information and functionality would significantly enhance the Mac’s user experience.

    App Icons: A Matter of Preference

    App icon customization is another area where iOS and iPadOS have taken the lead. While developers have long had the option to offer alternative icons within their apps on mobile, iOS and iPadOS 18 introduced system-wide options for dark mode and tinting, allowing for more cohesive home screen aesthetics. This subtle but impactful feature allows users to further personalize their devices and create a visual experience that resonates with their individual tastes. 

    While macOS allows for basic app icon changes, it’s not as prevalent or seamless as on mobile. Expanding these options on macOS could offer users a greater sense of ownership over their digital environment. Imagine being able to match your app icons to your desktop wallpaper or create themed workspaces based on color palettes. This level of personalization, while seemingly minor, can significantly enhance user satisfaction and engagement.

    Control Center: Centralized Control, Personalized Access

    The Control Center, a central hub for quick settings and controls, has also seen significant improvements on iOS and iPadOS. Recent updates have enabled third-party app integration, allowing developers to create custom toggles for their services. This empowers users to tailor their Control Center to their specific needs, providing quick access to frequently used functions. 

    macOS’s Control Center, while functional, has remained largely unchanged since its introduction. Implementing third-party integration, similar to iOS and iPadOS, would greatly enhance its utility. Imagine controlling smart lights, music playback from various apps, or even VPN connections directly from the Control Center. This level of integration would streamline workflows and provide a more unified experience across the Apple ecosystem.

    Beyond Software: Whispers of Apple’s Networking Ambitions

    Beyond software features, rumors have surfaced regarding Apple’s potential return to the networking hardware market. While a direct successor to the AirPort routers isn’t currently in development, Apple is reportedly exploring alternative approaches.

    The development of the “Proxima” wireless networking chip, designed for integration into various home products like the Apple TV and HomePod, has sparked speculation. This sophisticated chip is reportedly capable of functioning as a wireless access point, potentially transforming existing Apple devices into network hubs. While Apple might not heavily promote this functionality, its mere existence opens up exciting possibilities. 

    Imagine an Apple TV or HomePod seamlessly extending your Wi-Fi network, providing robust and secure connectivity throughout your home. This integrated approach could offer a compelling alternative to traditional routers, particularly for users already invested in the Apple ecosystem. It could also address growing concerns about privacy and security in home networking, offering a trusted solution from a company known for its commitment to user privacy.

    In conclusion, while the gap between iOS, iPadOS, and macOS has narrowed, key differences remain, particularly in the realm of customization. Bringing features like lock screen personalization, enhanced app icon control, and expanded Control Center functionality to macOS would create a more unified and engaging user experience.

    Furthermore, Apple’s exploration of new networking technologies suggests a potential return to the hardware space, offering exciting possibilities for integrated connectivity within the home. By bridging these gaps, Apple can further solidify its ecosystem and provide users with a truly seamless and personalized computing experience.

  • Apple’s Latest Retail Design: A seamless blend of inside and out, plus Apple Card partnership shifts

    Apple’s Latest Retail Design: A seamless blend of inside and out, plus Apple Card partnership shifts

    Apple continues to refine its retail store aesthetic, with the latest opening in Hefei, China, showcasing the company’s commitment to a seamless transition between the exterior and interior. This design, characterized by a curved glass frontage, has now appeared in multiple locations, suggesting a new standard for Apple’s physical retail presence. Meanwhile, significant developments are unfolding in the financial realm, with reports indicating Apple is exploring new partnerships for its Apple Card program.

    The new Apple MixC Hefei store, situated in a prominent business and financial district near Swan Lake, features a wide, curved glass facade. This design element, previously seen in stores in India and Shenzhen, China, creates a fluid connection between the outside world and the store’s interior. The absence of exterior pillars in the Hefei location further enhances this effect, making the transition even more subtle and inviting. Apple emphasizes the use of sustainably and locally sourced materials in the store’s construction, underscoring its commitment to environmental responsibility.

    This curved glass design first emerged in 2023 at the Apple Saket store in India, a feature Apple highlighted as unique at the time. The store, with its white oak tables and a feature wall crafted in India, offered a welcoming environment for customers. The presence of CEO Tim Cook and retail head Deirdre O’Brien at the opening further emphasized the importance of this new design direction. However, the “unique” design quickly reappeared just a week later in Shenzhen, indicating a broader rollout of this architectural style.

    The Hefei store’s opening coincides with the Lunar New Year, and Apple is marking the occasion with several special initiatives. Customers can purchase special-edition AirPods with custom Year of the Snake engravings. The store will also host workshops focused on using iPhone and Apple Vision Pro to capture and relive memories. Festive window decals and interior decorations will contribute to a celebratory atmosphere within the store. The store officially opened its doors on Saturday, January 18th.

    In other news, Apple’s financial partnerships are undergoing significant changes. Following confirmation from Goldman Sachs CEO David Solomon regarding the potential early termination of their partnership, reports have surfaced indicating Apple is in discussions with Barclays and Synchrony Financial to potentially take over the Apple Card program.

    Goldman Sachs has faced challenges in its consumer credit division, incurring substantial losses. This has led the company to scale back parts of its consumer lending business, including personal loans offered through its Marcus brand. Goldman Sachs also recently ended its partnership with General Motors, transferring the GM credit card portfolio to Synchrony Financial.

    The reports of Apple’s discussions with Barclays and Synchrony Financial come from sources familiar with the matter. Notably, Apple already has an existing relationship with Barclays for financing in the UK. Previous reports also suggested Apple was exploring partnerships with JP Morgan Chase and Capitol One.

    The future of the Apple Card partnership remains uncertain, with no clear frontrunner identified at this time. Goldman Sachs currently serves as Apple’s partner for both the Apple Card and the associated Savings Account. While the existing agreement extends until 2030, Solomon’s comments suggest a potential early exit.

    Regardless of which financial institution ultimately partners with Apple on the Apple Card, changes to the product are anticipated. The current Apple Card offers attractive interest-free financing options for Apple purchases and does not charge any fees. While these terms have been appealing to consumers, they have also contributed to Goldman Sachs’ financial losses. The new partnership will likely involve adjustments to these terms to ensure the program’s long-term sustainability. The future of Apple Card appears to be one of evolution and adaptation, reflecting the dynamic nature of the financial landscape.

  • The Quest for the Seamless iPhone: Apple’s innovative approach to under-display Face ID

    The Quest for the Seamless iPhone: Apple’s innovative approach to under-display Face ID

    For years, the dream of a truly bezel-less iPhone has captivated designers and consumers alike. The vision: a sleek, uninterrupted expanse of glass, a seamless canvas for digital experiences. While the notch and, more recently, the Dynamic Island have served as necessary compromises, Apple’s pursuit of this “single slab of glass” aesthetic continues. A key component of this ambition lies in embedding the TrueDepth camera system, most notably Face ID, beneath the display. Recent developments suggest Apple may be closer than ever to achieving this technological feat.

    The challenge, however, has always been the intricate nature of the Face ID system itself. Unlike a standard camera, Face ID relies on infrared light to map the user’s face in three dimensions. This infrared light struggles to penetrate the dense layers of a typical display, significantly hindering the accuracy and speed of facial recognition. Previous attempts to bypass this issue, such as selectively deactivating pixels, proved inadequate. But a newly granted patent reveals a more elegant and promising solution: manipulating the very structure of the display at a subpixel level.

    Understanding the intricacies of this approach requires a brief dive into display technology. Each pixel on a screen is composed of three subpixels: red, green, and blue. By varying the intensity of these subpixels, a pixel can display a vast spectrum of colors. Apple’s patent proposes selectively removing some of these subpixels in the area designated for the Face ID sensors. This creates tiny, almost imperceptible gaps that allow infrared light to pass through more freely.

    The brilliance of this method lies in its subtlety. Apple proposes only removing a subpixel when it’s directly adjacent to a neighboring pixel with the same color emitter. In essence, the neighboring subpixel “fills in” for the missing one, ensuring that the change is virtually invisible to the naked eye. This ingenious “borrowing” technique maintains color accuracy and image quality while creating the necessary pathways for infrared light.

    Beyond simply removing subpixels, Apple’s patent also suggests streamlining the underlying wiring. Each subpixel has its own set of control lines, and by eliminating the subpixel, the associated wiring can also be removed. This further increases the clear area available for infrared transmission, minimizing interference and maximizing signal strength. This careful optimization extends to the touch-sensitive layer of the display as well. Tiny, subpixel-sized perforations could be introduced in the same areas to further enhance infrared transmission without compromising touch responsiveness.

    The question on everyone’s mind is, when will this technology finally make its debut? Speculation has surrounded previous iPhone releases, with predictions for the iPhone 15 and 16 ultimately falling short. Now, attention has turned to the iPhone 17. Several factors fuel this renewed optimism. Recent reports suggest that Apple is planning a significant reduction in the size of the Dynamic Island, a move that would align perfectly with embedding Face ID beneath the display. This would be the most logical way to achieve such a reduction.

    Furthermore, rumors surrounding a potential “Air” model within the iPhone 17 lineup have added another layer of intrigue. This model was initially rumored to be the most premium in the lineup, potentially showcasing cutting-edge technologies like under-display Face ID. While subsequent information has cast some doubt on the pricing strategy, the possibility of the “Air” model pioneering this technology remains.

    While nothing is certain until Apple officially unveils its next generation of iPhones, the patented technology and the surrounding rumors paint a compelling picture. The dream of a truly seamless iPhone, with no visible interruptions on its display, seems closer than ever. Apple’s innovative approach to subpixel manipulation offers a promising path towards realizing this vision, potentially ushering in a new era of smartphone design. The journey towards the “single slab of glass” continues, and the iPhone 17 could very well be the next major milestone.

  • American-Made Apple Chips: A step closer to reality, alongside new security concerns

    American-Made Apple Chips: A step closer to reality, alongside new security concerns

    The landscape of technology manufacturing is shifting. A significant development in this shift is the near completion of the first US-based facility dedicated to producing A-series chips for Apple devices. This move, hailed as a victory for domestic production, comes alongside new security concerns regarding iPhone vulnerabilities and evolving scam tactics.

    The journey towards “Made in America” Apple chips began in 2022, spurred by the US CHIPS Act. This government initiative aims to reduce American reliance on overseas chip production, particularly in China, and to stimulate domestic job creation. The plan involves establishing several TSMC (Taiwan Semiconductor Manufacturing Company) fabrication plants in Arizona, with some production lines specifically allocated for Apple’s processors, initially for older devices.

    While initial projections aimed for mass production to commence in 2024, the project faced delays, pushing the timeline into the current year. Further, the production of more advanced 2nm chips has been postponed until 2028. Early concerns arose about the practicality of the initial plant, with worries that the output would need to be shipped back to Taiwan for the crucial “packaging” process, which integrates various circuit boards into a single chip. However, Apple later addressed this by announcing plans for a US-based packaging facility.

    The construction of these plants has not been without controversy. TSMC’s hiring practices have drawn criticism, with a significant number of workers being brought in from Taiwan rather than being recruited locally in the US. While the company initially explained this as a temporary measure during the construction phase, the situation persisted, leading to accusations of “anti-American discrimination” and even a lawsuit.

    Despite these challenges, a recent report suggests that the first plant is on the verge of commencing mass production. This implies that test production has already been successfully completed, with Apple now in the final stages of verifying the quality of the chips produced in Arizona. The first commercially mass-produced chips are anticipated as early as this quarter, pending the completion of final quality assurance checks. This marks a significant milestone in bringing chip production back to American soil.

    Security Vulnerabilities and Evolving Scams: A Double-Edged Sword

    While the news of domestic chip production offers a positive outlook, recent discoveries have highlighted potential security vulnerabilities in iPhones. A security researcher, Thomas Roth, identified a vulnerability in the USB-C controller chip present in the iPhone 15 and 16 models. This vulnerability, in theory, could be exploited to compromise an iPhone.

    The vulnerability lies within the ACE3 USB-C controller, a chip introduced in 2023, which manages power delivery and acts as a sophisticated microcontroller with access to critical internal systems. Roth’s team demonstrated the ability to gain code execution on the ACE3 chip by carefully measuring electromagnetic signals during the chip’s startup process and using electromagnetic fault injection to bypass firmware validation checks. This could, theoretically, grant an attacker complete control over the device.

    However, exploiting this vulnerability is exceptionally complex and requires physical access to the device. Both Apple and Roth himself have concluded that it does not pose a realistic threat to users in real-world scenarios.

    A more pressing security concern involves evolving tactics used by scammers exploiting iMessage. Scammers commonly use SMS and iMessage to distribute phishing links and attempt to install malware. To combat this, iPhones automatically disable links in messages received from unknown senders. These links appear as plain text and are not tappable.

    However, scammers have devised a workaround. By enticing users to reply to their messages, even with a simple “STOP” command, they can bypass this protection. Replying to the message, even with a single character, signals to the iPhone that the user has interacted with the sender, thus legitimizing the message and re-enabling the links. This means users are tricked into making the links live themselves.

    This tactic has become increasingly prevalent, with numerous examples of fraudulent messages impersonating legitimate organizations like USPS or toll road companies. These messages often prompt users to reply with a single character, such as “Y,” to activate the malicious links.

    Staying Safe in a Digital World

    In light of these evolving threats, users must remain vigilant. The most effective way to protect oneself is to exercise extreme caution with links received in any form of electronic communication. Never click on links in emails, text messages, or other messages unless you are absolutely certain of their legitimacy.

    A best practice is to rely on saved bookmarks or manually type URLs into your browser, especially for sensitive websites. If you have any doubts about the authenticity of a message, contact the purported sender directly using known contact information to verify its legitimacy. These simple precautions can significantly reduce the risk of falling victim to scams and compromising your personal information.

  • The Surprising Persistence of the A17 Pro: Inside Apple’s chip strategy for the next iPad

    The Surprising Persistence of the A17 Pro: Inside Apple’s chip strategy for the next iPad

    Apple’s silicon strategy has always been a source of fascination and speculation for tech enthusiasts. Recent moves, however, have raised more than a few eyebrows. While the industry largely expected Apple to swiftly move on from its first-generation 3nm process, the A17 Pro chip, it appears this powerful processor is finding a new home in the upcoming entry-level iPad. This unexpected decision offers a fascinating glimpse into Apple’s current approach to chip utilization and its implications for the future of its product lines.

    For a while, the narrative surrounding the A17 Pro and the N3B process, the first generation 3nm manufacturing technology it utilized, was one of struggle. Reports suggested that the process was proving costly, yielding fewer chips than anticipated, and offering less of a performance leap compared to previous generations than Apple had hoped. This led many to believe that Apple would be eager to abandon this process as quickly as possible. This belief was seemingly reinforced by the rapid introduction of the M4 chip in the iPad Pro just months after the M3 debuted in Macs.

    Apple’s history of using older-generation chips in its lower-end iPhones further fueled this assumption. The iPhone 14, for example, retained the A15 Bionic chip from the iPhone 13, while the Pro models received the newer A16. However, this pattern was disrupted with the iPhone 16 lineup, where all models featured the A18 chip, bypassing the A17 altogether. This seemed to be the final nail in the coffin for the A17 and the N3B process.  

    Then came the surprise: the 7th generation iPad mini. This compact tablet, boasting Apple Intelligence capabilities, was powered by the A17 Pro, the very chip many expected to be phased out. While this move seemed justifiable for a lower-volume product like the iPad mini, it still raised questions about Apple’s long-term plans.  

    Now, according to reliable sources, Apple is set to double down on the A17 Pro by incorporating it into the next generation of its standard 11-inch iPad. This decision is significant for several reasons. Firstly, it indicates that Apple is finding ways to effectively utilize the A17 Pro, potentially through binning – a process of selecting chips that meet specific performance criteria, even if they don’t achieve the highest possible clock speeds or core counts. This would allow Apple to maximize the value of its existing A17 Pro inventory.

    Secondly, the inclusion of the A17 Pro in the entry-level iPad underscores Apple’s commitment to bringing Apple Intelligence features to a wider audience. The A17 Pro’s processing power is crucial for enabling these advanced AI functionalities, suggesting that Apple views them as a key differentiator for its devices moving forward. Reports also suggest a memory upgrade to 8GB for the new iPads, the minimum required for optimal Apple Intelligence performance.

    This move also challenges the conventional wisdom of reserving the latest and greatest chips for premium devices. By equipping the entry-level iPad with a powerful processor like the A17 Pro, Apple is blurring the lines between its product tiers and offering users a more compelling experience at a lower price point.

    Apple will likely use a binned version of the A17 Pro in the iPad 11, similar to the 5-core GPU configuration seen in the iPad mini 7. This allows them to effectively manage chip production and allocate resources appropriately.

    As always, rumors suggest that Apple is planning to unveil this new iPad model in the spring, potentially alongside new iPad Airs, a new iPhone SE, and updated Magic Keyboards. The continued presence of the A17 Pro, however, adds a fascinating new layer to the narrative, showcasing Apple’s evolving approach to chip strategy and product development. It seems that even when we think we have Apple figured out, they still have a few surprises up their sleeve.