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  • New MacBook Air boasts huge speed boost over Intel model, but check the details

    New MacBook Air boasts huge speed boost over Intel model, but check the details

    Apple is making a bold statement about its latest MacBook Air, powered by the M4 chip. They claim it’s up to 23 times faster than the older Intel-based version. Sounds amazing, right? But there’s more to the story, so let’s break it down.

    First, Apple tested a 2025 MacBook Air with a 10-core M4 chip and 32GB of memory against a 2020 model with a 4-core Intel Core i7 and 16GB of memory. Both had top-notch 2TB storage. This means they compared the new laptop to the best Intel MacBook Air ever made, which makes sense for a fair test.

    Next, the huge 23x speed jump comes from one specific task: using a feature called Super Resolution in Pixelmator Pro, an app Apple now owns. This tool uses smart tech to make a 4.4MB image sharper and clearer. So, that impressive speed claim is tied to this one job, not everything you might do on a laptop.

    Apple’s detailed note says they ran this test in January 2025 on pre-release 13-inch and 15-inch MacBook Airs with the M4 chip, comparing them to the Intel model. The results show how the new MacBook Air performs in this unique situation.

    What about everyday tasks? Apple shared more examples:

    • Crunching numbers in Excel is up to 4.7x faster than the top Intel model and 1.6x faster than the M1 MacBook Air.
    • Editing videos in iMovie is up to 8x quicker than the Intel version and 2x faster than the M1.
    • Fixing photos in Photoshop is up to 3.6x speedier than Intel and 2x faster than M1.
    • Browsing the web is up to 60% quicker than a similar Intel PC, with tougher tasks up to 2x faster.

    These numbers feel more practical for most people. While the 23x claim might sound like a stretch, it’s clear that any MacBook Air with an M1 chip or newer leaves Intel models in the dust. If you’ve been waiting to upgrade, this could be your moment. You can order the new MacBook Air now on Apple’s website, with deliveries starting March 12.

  • Brazil gives Apple 90 days to open iOS to outside apps

    Brazil gives Apple 90 days to open iOS to outside apps

    After the European Union pushed Apple to make big changes to iOS and the App Store for users in Europe, other nations started looking into Apple’s rules too. Now, a court in Brazil has decided that Apple has just 90 days to let iPhone users in Brazil download apps from places other than the App Store, a process called sideloading.

    Apple Faces New Rules in Brazil

    According to the Brazilian newspaper Valor Econômico (mentioned by O Globo), a judge in Brazil said on Wednesday that Apple must allow apps from outside its store, just like it did in Europe. The judge believes Apple’s strict rules stop new companies from joining the market and competing fairly.

    Back in November 2024, Brazil’s competition watchdog, called Cade, told Apple it could no longer block app makers from selling digital items or sharing apps outside the App Store. Apple was given 20 days to follow the rules or face a fine of over $40,000 per day. Apple fought back, asking for more time, and a judge agreed, saying the changes weren’t urgent. Apple argued that quick changes could hurt its business. Last month, the company attended a public meeting in Brazil about this issue.

    Court Sets a Deadline

    Now, Judge Pablo Zuniga has made it clear: Apple has three months to update iOS in Brazil. He pointed out that Apple already follows similar rules in other countries without major problems, so it shouldn’t be a big deal here, either.

    The trouble started when Mercado Libre, a huge online shopping company in Latin America, complained that Apple forces app makers to use its payment system. Other businesses, like Match (which runs Tinder) and Epic Games, also told Brazil’s regulators they weren’t happy with Apple’s rules.

    An Apple spokesperson told Valor Econômico that the company loves “lively and fair markets” and competes hard everywhere it works. But Apple warns that these changes might make iOS less safe and private for users. The company plans to fight the decision in court.

  • How fast is the new iPad Air with Apple’s M3 Chip? Here’s the Scoop

    How fast is the new iPad Air with Apple’s M3 Chip? Here’s the Scoop

    Everyone’s buzzing about Apple’s super-speedy M3 Ultra chip for the Mac Studio, but we’re still waiting on those test results. For now, let’s check out the first scores for the new iPad Air with the M3 chip.

    M3 iPad Air Performance

    The early Geekbench 6 scores for the iPad Air with the M3 chip aren’t shocking, but that’s okay—steady news can be great news! Since Macs already use the M3 chip, we know it’s about 20% quicker than the M2 chip when handling lots of tasks at once (that’s multi-core CPU speed, for the tech fans). The new iPad Air shows the same kind of boost, which is just what we hoped for.

    So far, there are three test results for the M3 iPad Air, giving it an average multi-core score of 11,605. Compare that to the last iPad Air with the M2 chip, which scored 9,817 on average. That means the M3 is roughly 18% faster than the M2 in the iPad Air, based on these first numbers. That’s a pretty solid improvement!

    This is nice to see, but it’s not the big headline we’re waiting for. The real excitement will come when we find out how the M3 Ultra stacks up against the M4 Max chip. Those test scores should pop up soon, so keep an eye out for that update. For now, the M3 iPad Air is proving it’s a step up—faster and ready for whatever you throw at it. More speed news is on the way!

  • Apple’s latest updates and deals you should know about

    Apple’s latest updates and deals you should know about

    Big things are happening in the Apple world! Recently, Best Buy kicked off the first discount on the new M3 iPad Air. This tablet comes with a powerful chip, a sleek design, and now a lower price, making it a great time to grab one if you’ve been thinking about upgrading your tech.

    Meanwhile, Apple has decided to stop selling the older M2 and M3 MacBook Air models. They’re clearing the way for newer stuff, so if you loved those laptops, they won’t be around much longer. On the flip side, Apple just launched a fresh MacBook Air with the M4 chip and a cool sky-blue color. It’s fast, stylish, and perfect for anyone wanting a modern laptop.

    That’s not all—Apple also unveiled the M3 Ultra chip, a super-strong processor for heavy tasks like video editing or gaming. This new chip is powering the updated Mac Studio, which also offers an M4 Max option. These machines are built for people who need top performance, whether for work or creative projects.

    In other news, Qualcomm, a big tech company, bragged that its X85 modem beats Apple’s tech in speed and power. This could mean tougher competition for Apple’s devices down the road, especially for things like Internet speed on phones and tablets.

    From discounts to brand-new gadgets, Apple is keeping things exciting. Whether you’re after a deal on the M3 iPad Air or eyeing the shiny new MacBook Air in sky blue, there’s something for everyone. Plus, with the M3 Ultra and Mac Studio upgrades, power users have plenty to cheer about. Stay tuned—Apple’s not slowing down anytime soon!

  • Why Apple’s fight for data privacy matters more than you think

    Why Apple’s fight for data privacy matters more than you think

    Apple’s Advanced Data Protection (ADP) is a tool that keeps your iCloud data super safe. Not many people used it before—most regular folks didn’t know about it, and only a few tech fans turned it on. But now, Apple’s battle with the UK government over this feature is a bigger deal than it looks. Here’s why it’s so important.

    The UK’s Big Move Against Privacy

    ADP locks up your iCloud info with something called end-to-end encryption. Only you can unlock it on your own devices—Apple can’t, and neither can anyone else, like the government. The UK wanted Apple to break this lock so they could peek at people’s data, not just in the UK but everywhere. That’s a huge overstep.

    Apple rolled out ADP in 2022, but it didn’t get much attention. It’s not on by default, so only super careful users switched it on—until this fight started.

    Apple’s Sneaky Way of Fighting Back

    The UK’s rules say Apple can’t tell anyone if they’re ordered to unlock ADP. So, Apple got smart. Instead of spilling the beans (which would be illegal), they just said, “Sorry, UK users, we’re pulling ADP from your country.” No explanation—just a big hint. Their message was loud and clear: “We won’t build a secret way into your data, and we never will.” They even took the issue to a special UK court, quietly challenging the order.

    From Quiet Feature to Front-Page News

    The UK and US are buddies in a group called Five Eyes, where they share secrets. Back in 2018, this group said privacy isn’t everything and pushed against strong encryption. However, the UK went too far, demanding access to everyone’s iCloud worldwide. Apple’s clever response got people talking—even in the US. American leaders like Tulsi Gabbard called out the UK for breaking trust. Suddenly, ADP isn’t just for tech nerds—it’s a hot topic.

    Why This Matters

    First, more people now understand how encryption keeps their stuff private. Second, governments see that secret demands won’t stay secret—Apple will find a way to let us know. Third, the US can’t easily try the same trick without looking silly after criticizing the UK. Apple’s not just taking on one country—it’s warning them all: your data stays safe with us.

  • SwitchBot introduces budget-friendly smart roller shades with Apple Home features

    SwitchBot introduces budget-friendly smart roller shades with Apple Home features

    SwitchBot, the company behind my go-to Find My wallet tracker, has just released an exciting new product: the SwitchBot Roller Shade. These smart blinds bring affordable and flexible window solutions to your home.

    The Roller Shade stands out as one of the lower-cost smart blinds you can buy. Plus, it comes with an adjustable bar that fits window widths from 22.8 to 72.8 inches. While you’ll need to trim the fabric, the shade’s box slides in and out for a perfect fit—no need to stress about exact measurements before buying.

    Want to refresh your room’s look? You can swap out the shade fabric easily to match your style. You might even reuse your existing curtains and just add the motor part to turn them into smart blinds.

    If you own a SwitchBot Hub 2, these shades connect to the Apple Home app through Matter support. (Note: The hub is a must—they don’t work with Matter on their own.) Once linked, you can use the Apple Home app or Siri on your iPhone, HomePod, or other Apple devices to control them. A handy slider lets you set how far the shade rolls down, and you can add them to automations—like raising them at sunrise or lowering them at night.

    The shades come with a built-in battery that lasts up to eight months per charge, making them fully wireless. Or, for a hands-off option, attach a solar panel to keep them powered without ever plugging in. Visit SwitchBot’s website for more details. Priced at $199, these shades are a steal in the smart home world, especially with a discount of over $70 available online right now. It’s a simple, budget-friendly way to upgrade your windows with smart tech!

  • Apple’s new smart home device teased in tvOS 18.4 Beta

    Apple’s new smart home device teased in tvOS 18.4 Beta

    The latest tvOS 18.4 beta update has dropped some exciting clues about Apple’s upcoming smart home hub. People at MacRumors spotted something called the ChatKit framework in the tvOS code. This is interesting because neither Apple TV nor HomePod has a Messages app right now.

    The ChatKit feature in tvOS 18.4 brings things like reactions and alerts for iMessage tapbacks—think “John didn’t like this” or “Sara added a heart.” These don’t make sense for Apple TV or HomePod, which both use tvOS. But the new smart home hub, also running on tvOS, might use them.

    This “command center” Apple is working on could come with built-in apps, and Messages might be one of them. Since tvOS and iOS share some code, this ChatKit addition could just be a carryover from iOS. Still, it’s new to tvOS with this beta, so it’s worth paying attention to.

    Apple’s smart home device will be a control center for your connected gadgets. Beyond that, it’ll handle video calls, photo viewing, web browsing, music, news, and more. Picture a tiny iPad—just six inches wide—with a sleek, all-screen look. You could place it on a table or hang it on a wall, and it might pop up in multiple spots around your home. It’ll also have sensors to check the room’s temperature or notice when someone’s nearby.

    There’s no set launch date yet, but rumors point to sometime between April and September 2025. This little gadget could be a game-changer for Apple fans who want a smarter, more connected home. For now, the tvOS 18.4 beta is keeping us guessing about what’s next!

  • Apple resists UK’s push for iCloud access

    Apple resists UK’s push for iCloud access

    Apple has taken a bold step by filing a legal challenge with the UK’s Investigatory Powers Tribunal. This move aims to block the UK government’s request for secret access to private iCloud data, according to the Financial Times.

    iCloud Privacy vs. UK Rules

    Earlier this year, the UK demanded that Apple create a hidden way—called a backdoor—to access encrypted information stored in iCloud by users around the world. The UK based this order on its Investigatory Powers Act. Apple, however, refused to follow through. Instead, it pulled a security feature called Advanced Data Protection from the UK. This tool gives iPhone, iPad, and Mac users strong encryption for their iCloud files, keeping them private.

    Apple is ready to stand firm against the UK to safeguard user privacy. The legal fight it started could be reviewed in court as early as this month. Due to strict UK laws, Apple can’t openly talk about the government’s order, so the case might happen quietly, out of the public eye.

    What’s at Stake?

    Apple has warned before that it would rather stop offering some iCloud services in the UK than weaken its security. For now, it’s only removed Advanced Data Protection, but other popular tools like FaceTime and iMessage could also disappear if the UK keeps pushing. The government says it needs this access to tackle terrorism and child abuse cases.

    Apple has a history of resisting such demands. Back in 2016, it fought the U.S. government when asked to unlock an iPhone tied to a shooting in San Bernardino, California. After a big legal clash, Apple held its ground. Interestingly, the U.S. now supports strong encryption to shield users from foreign cyber threats.

    A Bigger Picture

    The U.S. is also checking if the UK’s request breaks the CLOUD Act, a law that stops the UK from seeking data on American users—and the other way around. This could spark more tension between the two nations over privacy rules.

  • Affordable new Magic Keyboard unveiled for iPad Air with cool upgrades

    Affordable new Magic Keyboard unveiled for iPad Air with cool upgrades

    Apple recently launched the M3 iPad Air and iPad 11, and now it’s introduced a neat new accessory to go with them. The Magic Keyboard for iPad Air has been updated with some awesome features borrowed from the M4 iPad Pro’s version. Let’s check out what’s new!

    iPad Air’s Magic Keyboard Gets a Fresh Look

    According to Apple:

    The redesigned Magic Keyboard for iPad Air makes it easier to get things done, all at a lower price. It has a bigger trackpad that’s super accurate for tricky tasks, plus a new row of 14 keys for quick controls like adjusting brightness or sound. It snaps on magnetically, and the Smart Connector instantly links it up for power and data—no Bluetooth needed. There’s also a sturdy aluminum hinge with a USB-C port for charging. Starting at just $269 for the 11-inch size and $319 for the 13-inch, this keyboard keeps its sleek floating style and comes in white. This updated Magic Keyboard for iPad Air picks up some of the best tricks from the M4 iPad Pro’s keyboard, which I adore.

    Here’s what they share:

    • A larger trackpad for easier use
    • A handy row of shortcut keys

    One small difference? The iPad Air version doesn’t have the fancy trackpad vibration feedback. It also skips the aluminum area near the trackpad. But overall, the two keyboards are pretty similar. Both come in 11-inch and 13-inch options. While it’d be cool to have just one Magic Keyboard for all iPads, the super-slim iPad Pro probably needs its special fit.

    Pricing and Which iPads Work with It

    The iPad Air’s Magic Keyboard is cheaper since it skips a couple of extras:

    • 11-inch: $269 (compared to $299 for iPad Pro’s)
    • 13-inch: $319 (compared to $349 for iPad Pro’s)

    It works with these iPads:

    • iPad Air 11-inch (M3, M2, 5th, and 4th gen)
    • iPad Air 13-inch (M3, M2)

    You can grab it now from Apple’s online store, with delivery by Wednesday, March 12.

  • TSMC’s new plan might hurt U.S.-Made Apple Chips

    TSMC’s new plan might hurt U.S.-Made Apple Chips

    TSMC’s recent $100 billion promise to boost its U.S. operations grabbed attention, but it left out key details—like whether this cash is really new or just old promises repackaged. Even more surprising, some experts think this move could actually slow down efforts to make Apple chips in America. Here’s why.

    Where Things Started

    Back in 2022, Apple shared exciting news: it wanted chips stamped “Made in the USA.” This tied into the U.S. CHIPS Act, a big push to bring tech jobs home. TSMC stepped up, planning factories in Arizona. Some of those chips were meant for older Apple gadgets.

    But the road’s been bumpy. The first factory was supposed to start cranking out chips last year, but that got delayed to 2024. People also wondered if raw chips made in the U.S. would still need to zip back to Taiwan for finishing touches—something called “packaging.” Plus, there were grumbles about jobs. TSMC brought in many workers from Taiwan, sparking claims it wasn’t fully supporting American workers.

    What’s Up with the $100 Billion?

    The Trump team hyped up this $100 billion plan before TSMC even confirmed it, making it sound fresh. But since Arizona factories were always part of the vision, it’s hard to tell if this is extra money or just the same budget with a new label.

    One fresh twist? TSMC now says it’ll build U.S. packaging plants. Before, they planned to hand that job to another company, Amkor. This might just mean shifting work around in the U.S., not adding much new.

    A Setback for Apple Chips?

    Here’s the catch: Apple needs cutting-edge chips, and TSMC’s best tech stays in Taiwan. The U.S. plants were already set to make older-style chips, lagging behind Taiwan’s top factories. Now, analyst Ming-Chi Kuo says this new deal scraps one of the more advanced U.S. plants. Instead, TSMC’s adding a packaging site and a research hub.

    That could mean fewer chips for even Apple’s older devices. Kuo also warns the $100 billion isn’t locked in—it’s “flexible,” so TSMC might adjust based on how things go. In short, this big announcement might sound great, but it could leave U.S.-made Apple chips stuck in the past.

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