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  • iPadOS features you might miss but should use

    iPadOS features you might miss but should use

    I’ve shared before that my iPad Pro is my go-to device for work, even though I have a Mac Mini. The hardware is stunning, and the way it handles single apps is just perfect. With iPadOS 18, Apple introduced tons of new features that make this love affair even stronger. Let’s dive into some lesser-known but super useful features.

    1. Easy Unit Converter

    iPadOS 18 finally brought a calculator app to the iPad, but it’s the built-in converter that’s a game changer. Whether you need to change centimeters to feet, Pascals to Bar, or dollars to Rupees, it’s all there. Plus, it works offline, so no internet? No problem!

    2. Sharing Wi-Fi with a QR Code

    Sharing Wi-Fi with friends is now easier, even if they don’t have an Apple device. The new Passwords app lets you create a QR code for your Wi-Fi:

    • Open the Passwords app.
    • Click on Wi-Fi.
    • Select your network.
    • Tap ‘show QR code’.
    • Let your guest scan the code. They’re connected!

    3. Formatting Drives

    This was a big one for me. Now, you can format drives or SD cards right from the Files app:

    • Connect your SSD to your iPad.
    • Long press the drive in the Files app.
    • Tap ‘erase’.
    • Choose your format.
    • Tap “erase” again. Done!

    4. Turn Apps into Widgets

    Customizing your home screen just got easier. Now, you can turn any app into a widget directly:

    • Long press an app icon.
    • If it has a widget, you can change it right there without going into settings.

    5. Hide Unwanted Web Content

    Safari’s new feature lets you hide annoying parts of web pages:

    • Go to any page in Safari.
    • Tap the three dots in the URL bar.
    • Choose ‘Hide Unwanted Content’.
    • Tap what you want to hide.
    • Click ‘hide’. It’s gone until you decide otherwise!

    These features really make your iPad experience smoother and more tailored to your needs. Check out these hidden gems and make your iPad work even better for you.

  • Trump criticizes EU over fines on Apple and other US tech companies

    Trump criticizes EU over fines on Apple and other US tech companies

    Newly inaugurated President Donald Trump has voiced strong disapproval of the European Union (EU) for imposing hefty fines on American tech giants like Apple, Google, and Facebook.

    US President Labels EU Actions as “Taxation”

    Speaking virtually at the World Economic Forum in Davos, Trump accused the EU of unfairly targeting major US companies. He described the fines as a “form of taxation” against American businesses, expressing frustration with the EU’s regulatory measures.

    Trump stated, “They’ve taken $15 or $16 billion from Apple, billions from Google, and now they’re after Facebook for even more. These are American companies, and what the EU is doing is wrong. In my view, it’s just another way of taxing them. We have serious complaints about the EU.”

    The Apple case Trump referred to centers around a lengthy legal dispute over taxes in Ireland. The EU ruled that Apple’s tax arrangement with Ireland violated its laws, forcing the tech giant to pay significant back taxes.

    Trump’s Broader Criticism of the EU

    Beyond tech companies, Trump criticized the EU’s broader economic policies, highlighting trade imbalances. He remarked, “The EU treats the US very unfairly. We’re dealing with hundreds of billions in trade deficits with them. No one is happy about it, and we’re going to take action.”

    Reactions and Implications

    Critics, however, were quick to point out Trump’s inconsistent stance. While he condemned the EU for regulating American firms, his own policies often focused on tariffs and trade measures against foreign businesses.

    These remarks signal potential challenges ahead for US tech companies operating in Europe. As the EU continues to scrutinize firms like Apple, Google, and Facebook, the friction between American leadership and European regulators could intensify.

    Trump’s statements also raise questions about how his administration might approach issues like App Store regulations and other matters affecting US tech firms in global markets.

  • Apple Unveils ‘HomePad’: A smart home hub with innovative features

    Apple Unveils ‘HomePad’: A smart home hub with innovative features

    Apple is set to revolutionize home tech with its upcoming ‘HomePad’, a new smart display designed to blend seamlessly into your living space. Here are the five core features that will define this device:

    1. 7-inch Square Display: Initially rumored to be a 6-inch screen, the HomePad has been upgraded to a 7-inch display. Its design resembles a square iPad, roughly the size of two iPhone 16 Pro Max models side by side, offering a compact yet functional interface.

    2. New Operating System – ‘homeOS’: The HomePad introduces a novel operating system, possibly named ‘homeOS’. This OS combines elements of the Apple Watch’s interface and the iPhone’s StandBy mode, dynamically adjusting the display based on the user’s proximity for an interactive experience.

    3. Widget Support: Following the trend set by StandBy mode, the HomePad will support widgets, allowing users to customize their home screen much like on an iPhone or iPad. While the inclusion of third-party widgets remains uncertain, Apple’s recent macOS updates suggest they might extend this functionality.

    4. Versatile Accessories: To adapt to various home environments, Apple is crafting multiple attachments for the HomePad. These include wall mounts for security panel aesthetics and bases with additional speakers for kitchen, bedroom, or office use, ensuring the device fits into your home’s aesthetic and functionality needs.

    5. Enhanced Siri with AI: Unlike current Apple home devices, the HomePad will feature an AI-enhanced Siri, thanks to integration with technologies like ChatGPT. This upgrade promises to handle a broader array of commands and understand user context better, aiming to reduce those all-too-common “I’m sorry” responses from Siri.

    The HomePad promises to be more than just a smart display; it’s envisioned as a central hub for smart home control, video calls, and more, making daily life more connected and intuitive.

  • Elevating Apple Music playlists with AI artistry

    Elevating Apple Music playlists with AI artistry

    Apple Music hasn’t seen direct AI enhancements yet, but a new feature from Apple Intelligence, introduced with iOS 18.2, is indirectly enhancing the music app experience. Here’s how:

    Image Playground: The Artwork Solution for Apple Music

    Apple’s Image Playground is an AI tool designed to generate unique images. While not yet integrated into Apple Music, it offers an innovative way to enhance playlist aesthetics. Previously, selecting or creating the perfect artwork for playlists was often a challenge, with the default options feeling repetitive or lacking personal touch.

    Now, with Image Playground, users can craft bespoke artwork. The process is straightforward: describe your vision in the app, and AI generates several images to choose from. Once you’ve selected your favorite, save it to your Photos library and import it into your Apple Music playlist. This is done by accessing the playlist, hitting the edit option from the three dots menu, and selecting the camera icon to add your custom image.

    A New Era for Playlists

    The introduction of Image Playground has transformed playlist creation from a functional task into an artistic one. It allows for a more personalized listening experience, where each playlist not only sounds unique but looks unique too. Initially perceived as just a playful tool, Image Playground has found a practical application in enhancing the visual appeal of Apple Music playlists.

    As we look forward to potential updates, there’s hope that future iOS versions might integrate this feature directly into Apple Music, making the process even more seamless. For now, Image Playground stands as a testament to how AI can subtly improve everyday app functionalities, turning them into sources of creativity and personal expression.

  • AirTags Prevent Car Theft: Colorado Police offer free trackers

    AirTags Prevent Car Theft: Colorado Police offer free trackers

    In a bid to curb the rising tide of vehicle thefts, the Arvada Police Department in Colorado has taken an innovative approach by distributing Apple AirTags for free to community members. This move comes in light of the proven effectiveness of these small, $30 devices in thwarting car thefts since their launch in 2021.

    The giveaway, which took place on January 19, 2025, not only provided AirTags but also included a mix of other tracking devices like Tile. According to local reports, half of the trackers available were handed out, each accompanied by a car sticker warning potential thieves that the vehicle is equipped with a tracking device.

    One resident, previously a victim of car theft, expressed his support for the initiative, noting the potential deterrent effect of the stickers and the confidence that his car could be recovered if stolen again.

    Since their introduction, AirTags have not only been pivotal in vehicle recovery but have also been involved in various other scenarios, from uncovering local fraud to international espionage. Despite controversies surrounding their potential misuse for stalking, Apple has consistently enhanced the device’s privacy features to prevent such incidents.

    As AirTags continue to prove their utility, there’s anticipation around an update expected in 2025, which might bring improved location accuracy and extended range, maintaining the device’s significance in personal security and asset tracking.

  • Bridging the Gap: Customization and connectivity in the Apple Ecosystem

    Bridging the Gap: Customization and connectivity in the Apple Ecosystem

    The lines between Apple’s operating systems, iOS and macOS, have blurred significantly in recent years. Features often debut on iPhones and iPads before making their way to Macs, creating a more cohesive user experience. Yet, some key areas of divergence remain, particularly in customization, and whispers of Apple revisiting the networking space suggest exciting possibilities for the future.

    One of the most noticeable differences lies in the level of personalization offered across devices. While iPhones and iPads have embraced extensive customization options, Macs have lagged behind. Let’s delve into some specific areas where macOS could benefit from adopting features already present in iOS and iPadOS.

    The Lock Screen: A Canvas for Expression

    With the introduction of iOS 16 and iPadOS 17, Apple transformed the lock screen from a static display into a dynamic hub. Users gained the ability to add widgets, personalize fonts, and create multiple lock screens tailored to different contexts. This level of personalization brought a fresh, vibrant feel to the mobile experience. 

    In contrast, while a step forward, macOS Sonoma’s lock screen redesign felt comparatively restrained. It lacked the interactive elements and granular control offered on iOS and iPadOS. The absence of widgets and font customization left many Mac users yearning for a similar level of expressive freedom. Imagine a Mac lock screen that could display calendar appointments, weather updates, or even control smart home devices at a glance. This seamless integration of information and functionality would significantly enhance the Mac’s user experience.

    App Icons: A Matter of Preference

    App icon customization is another area where iOS and iPadOS have taken the lead. While developers have long had the option to offer alternative icons within their apps on mobile, iOS and iPadOS 18 introduced system-wide options for dark mode and tinting, allowing for more cohesive home screen aesthetics. This subtle but impactful feature allows users to further personalize their devices and create a visual experience that resonates with their individual tastes. 

    While macOS allows for basic app icon changes, it’s not as prevalent or seamless as on mobile. Expanding these options on macOS could offer users a greater sense of ownership over their digital environment. Imagine being able to match your app icons to your desktop wallpaper or create themed workspaces based on color palettes. This level of personalization, while seemingly minor, can significantly enhance user satisfaction and engagement.

    Control Center: Centralized Control, Personalized Access

    The Control Center, a central hub for quick settings and controls, has also seen significant improvements on iOS and iPadOS. Recent updates have enabled third-party app integration, allowing developers to create custom toggles for their services. This empowers users to tailor their Control Center to their specific needs, providing quick access to frequently used functions. 

    macOS’s Control Center, while functional, has remained largely unchanged since its introduction. Implementing third-party integration, similar to iOS and iPadOS, would greatly enhance its utility. Imagine controlling smart lights, music playback from various apps, or even VPN connections directly from the Control Center. This level of integration would streamline workflows and provide a more unified experience across the Apple ecosystem.

    Beyond Software: Whispers of Apple’s Networking Ambitions

    Beyond software features, rumors have surfaced regarding Apple’s potential return to the networking hardware market. While a direct successor to the AirPort routers isn’t currently in development, Apple is reportedly exploring alternative approaches.

    The development of the “Proxima” wireless networking chip, designed for integration into various home products like the Apple TV and HomePod, has sparked speculation. This sophisticated chip is reportedly capable of functioning as a wireless access point, potentially transforming existing Apple devices into network hubs. While Apple might not heavily promote this functionality, its mere existence opens up exciting possibilities. 

    Imagine an Apple TV or HomePod seamlessly extending your Wi-Fi network, providing robust and secure connectivity throughout your home. This integrated approach could offer a compelling alternative to traditional routers, particularly for users already invested in the Apple ecosystem. It could also address growing concerns about privacy and security in home networking, offering a trusted solution from a company known for its commitment to user privacy.

    In conclusion, while the gap between iOS, iPadOS, and macOS has narrowed, key differences remain, particularly in the realm of customization. Bringing features like lock screen personalization, enhanced app icon control, and expanded Control Center functionality to macOS would create a more unified and engaging user experience.

    Furthermore, Apple’s exploration of new networking technologies suggests a potential return to the hardware space, offering exciting possibilities for integrated connectivity within the home. By bridging these gaps, Apple can further solidify its ecosystem and provide users with a truly seamless and personalized computing experience.

  • Navigating the Digital Labyrinth: A 2025 cybersecurity reading list

    Navigating the Digital Labyrinth: A 2025 cybersecurity reading list

    The digital landscape is in constant flux. From debates surrounding social media regulation to emerging hardware vulnerabilities and the ever-shifting terrain of internet governance, staying informed about cybersecurity is more critical than ever. This year, I’m diving deep into the world of digital security, and I wanted to share my growing reading list and recommended resources for anyone embarking on or continuing their journey into Apple security in 2025.

    This exploration comes after a particularly eventful period. Recent headlines, including discussions around social media platform restrictions, newly discovered hardware vulnerabilities, and renewed debates on net neutrality, highlight the dynamic nature of the digital realm. It’s a reminder that constant learning and adaptation are essential in this field.

    For those serious about understanding the intricacies of Apple’s security protocols, there are some fundamental resources that shouldn’t be overlooked. While they might not be the most captivating reads, they offer invaluable insights into the security concepts and technologies underpinning Apple’s products. Consider these your foundational texts:

    • Apple Platform Security Guide (December 2024): This comprehensive document delves into various facets of Apple’s security framework, covering hardware security, system security, encryption and data protection, app security, services security, and iCloud data security. It’s a deep dive into the technical details, offering a thorough understanding of how Apple safeguards its ecosystem.
    • The NIST Cybersecurity Framework (CSF) 2.0: This framework provides a standardized approach to managing cybersecurity risk. It’s a valuable resource for understanding best practices and industry standards in cybersecurity.
    • Apple Security Research Blog: This blog offers insights into Apple’s ongoing security research and discoveries. It’s a valuable resource for staying up-to-date on the latest security developments within the Apple ecosystem.

    Beyond official documentation, books offer a more narrative and engaging way to explore cybersecurity concepts. Finding resources specifically focused on Apple security can be a challenge, but there are some gems worth seeking out. I was particularly excited to learn about the upcoming second volume of Patrick Wardle’s “The Art of Mac Malware.” The first volume was an excellent guide to malware analysis, and I eagerly anticipate the insights the second volume will provide on malware detection.

    Here are some books currently on my reading list:

    • The Art of Mac Malware, Volume 1: The Guide to Analyzing Malicious Software (Reread): This book provides a practical guide to dissecting and understanding malicious software targeting macOS. It’s an essential resource for anyone interested in malware analysis.
    • The Art of Mac Malware, Volume 2: Detecting Malicious Software – by Patrick Wardle: Building upon the first volume, this book will delve into techniques for detecting malicious software on macOS systems.
    • The Cuckoo’s Egg: Tracking a Spy Through the Maze of Computer Espionage – by Cliff Stoll: This classic recounts the true story of a hunt for a hacker infiltrating computer systems. It’s a captivating tale that highlights the early days of cyber espionage.
    • The Art of Invisibility – by Kevin Mitnick: Written by a former hacker, this book explores techniques for protecting privacy and security in the digital age. It offers practical advice on safeguarding personal information in an increasingly connected world.
    • Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers – by Andy Greenberg: This book delves into the world of state-sponsored cyberattacks, focusing on the activities of the Russian hacking group Sandworm. It provides a chilling look at the potential consequences of cyber warfare.
    • Threat Hunting macOS – by Jaron Bradley (ETA unknown): This upcoming book promises to provide valuable insights into proactive threat hunting techniques for macOS environments.
    • Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy – by Cathy O’Neil: This book explores the potential for algorithms and big data to perpetuate bias and inequality. It raises important questions about the ethical implications of data-driven decision-making.

    Looking back at my reading from the previous year, several books stand out as particularly noteworthy:

    • This Is How They Tell Me the World Ends – by Nicole Perlroth: This book explores the vulnerabilities of the global digital infrastructure and the potential for catastrophic cyberattacks.
    • Ghost in the Wires: My Adventures as the World’s Most Wanted Hacker – by Kevin Mitnick: Another captivating memoir from Kevin Mitnick, this book recounts his experiences as a notorious hacker.
    • Cult of the Dead Cow – by Joseph Menn: This book tells the story of the influential hacker group Cult of the Dead Cow and its impact on the cybersecurity landscape.
    • After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul – by Tripp Mickle: While not strictly about security, this book offers insights into Apple’s corporate culture and its evolution, which can indirectly influence security priorities.

    I believe that staying informed about cybersecurity is a continuous process. I’m always eager to discover new resources and perspectives. I encourage everyone to share any recommended books, articles, or resources that they’ve found valuable. Collective learning and knowledge sharing are essential in navigating the ever-evolving world of digital security.

  • Big Tech Fines: A drop in the ocean or a Wake-Up Call?

    Big Tech Fines: A drop in the ocean or a Wake-Up Call?

    The world of technology is constantly evolving, pushing boundaries and shaping our modern lives. However, this rapid growth and influence haven’t come without scrutiny. Recent years have seen a surge in regulatory actions against major tech companies, resulting in billions of dollars in fines for various infractions, primarily related to antitrust and competition law violations. But the question remains: are these fines a significant deterrent, or merely a cost of doing business for these corporate giants?

    A recent analysis of tech fines paints a stark picture. While the total sum of penalties levied against major tech players in 2024 reached a staggering $8.2 billion, a closer look reveals a different story. This seemingly enormous figure represents a mere fraction of these companies’ financial power. In fact, most of these tech behemoths could comfortably cover these fines within a matter of days or weeks using their free cash flow – the money left over after covering operating expenses and capital expenditures.

    Consider Apple, for example. The tech giant faced over $2.1 billion in fines last year, primarily for alleged antitrust violations. While this number sounds substantial, it represents just over a week’s worth of the company’s free cash flow. This means that Apple could theoretically pay off all its fines with less than eight days of earnings. This raises serious questions about the effectiveness of fines as a regulatory tool. If these penalties represent such a small portion of a company’s resources, are they truly a deterrent against anti-competitive behavior?

    The analysis also highlighted other tech giants and their respective fine burdens. Google, facing nearly $3 billion in fines, could clear its debt in just over two weeks. Meta, with fines exceeding $1.4 billion, could do the same in under ten days. Even Amazon, despite facing a relatively smaller fine of around $57 million, could pay it off with less than a day’s worth of earnings. These figures underscore the immense financial power of these companies and cast doubt on the efficacy of the current fining system.

    The core issue lies in the disparity between the scale of the fines and the financial resources of the companies being fined. For most individuals or small businesses, a substantial fine can have a devastating impact. However, for these tech giants, billions of dollars can be absorbed with minimal disruption to their operations. This creates a situation where fines are perceived as a minor inconvenience rather than a serious consequence, potentially emboldening these companies to engage in practices that might otherwise be considered too risky.

    One of Apple’s largest fines stemmed from an EU ruling related to competition in the music streaming market. This case, and others like it, highlight concerns about these companies’ dominance and their potential to stifle innovation and competition. When the penalty for breaking competition laws amounts to a negligible portion of a company’s earnings, the incentive to comply with these laws diminishes significantly.

    Experts and industry observers have voiced concerns about this issue, arguing that regulators need to adopt a more impactful approach. The current system of fines, while well-intentioned, fails to address the underlying problem: the immense financial disparity between regulators and the companies they regulate. Some suggest that regulators should explore alternative measures, such as imposing stricter operational restrictions, breaking up monopolies, or even pursuing criminal charges against executives in cases of egregious misconduct.

    The goal of regulation should not be simply to generate revenue through fines, but rather to ensure a fair and competitive marketplace. If fines are not acting as a sufficient deterrent, it’s time for regulators to re-evaluate their strategies and find more effective ways to hold these powerful companies accountable. The future of innovation and competition may depend on it. Creating an environment where all companies, regardless of size, can thrive is crucial. This requires strong competition legislation and, more importantly, robust enforcement. Without it, the current system risks becoming a mere slap on the wrist for the world’s most powerful tech companies.

  • Navigating the Trade-In Landscape: Apple adjusts device values

    Navigating the Trade-In Landscape: Apple adjusts device values

    The world of consumer electronics is a constantly shifting market, with prices fluctuating based on demand, new releases, and a host of other factors. One key aspect of this market is the trade-in value of older devices, allowing consumers to offset the cost of upgrading to the latest technology. Recently, Apple has quietly adjusted its trade-in values for a range of its products, including iPhones, iPads, Macs, and Apple Watches, sparking discussion among tech enthusiasts and consumers alike.

    These adjustments, observed on Apple’s website, reflect the dynamic nature of the secondary market for electronics. While some devices saw a slight increase in their trade-in value, others experienced a minor decrease. These changes, generally ranging from $5 to $50, suggest a fine-tuning of Apple’s trade-in program rather than a drastic overhaul.

    Let’s delve into some specific examples to illustrate these adjustments. In the iPhone realm, the top-tier iPhone 15 Pro Max saw a modest decrease in its maximum trade-in value, shifting slightly downwards. Similarly, the iPhone 15 and iPhone 14 models also experienced minor reductions. Interestingly, some older models like the iPhone 14 Pro Max saw a slightly larger decrease, a common trend as newer generations enter the market.

    The iPad lineup also saw some movement. The iPad Pro, a popular choice for professionals and creatives, experienced a small dip in its potential trade-in value. The iPad Air and iPad mini followed a similar trend, with minor adjustments downwards. These changes are likely influenced by the release of newer iPad models and the overall demand for these devices in the used market.

    Moving to the Mac family, we see a more varied picture. While the powerful MacBook Pro saw a modest increase in its maximum trade-in value, indicating sustained demand for these high-performance machines, the more consumer-focused MacBook Air experienced a slight decrease. This could reflect the availability of newer MacBook Air models with updated processors and features. The Mac Studio, designed for demanding workflows, also saw a slight downward adjustment in its trade-in estimate.

    Even Apple’s wearable technology, the Apple Watch, was not exempt from these changes. The Apple Watch Ultra 2, Apple’s flagship smartwatch, saw a small increase in its trade-in value, potentially reflecting its relatively recent release. Conversely, older models like the Apple Watch Series 8 and Series 7 experienced minor fluctuations, with some values decreasing and others increasing slightly.

    It’s important to remember that these figures represent maximum potential trade-in values. The actual value offered for a specific device depends on its condition, storage capacity, and other factors. A device in pristine condition will naturally command a higher trade-in value than one with visible wear and tear.

    Apple’s trade-in program offers a convenient way for consumers to upgrade their devices while recouping some of their initial investment. The trade-in credit can be applied directly towards the purchase of a new Apple product, making the upgrade process more affordable. Alternatively, consumers can opt to receive an Apple gift card for later use, providing flexibility in their future purchases.

    These adjustments to trade-in values are a normal part of the tech lifecycle. As new products are released and technology advances, the value of older devices naturally shifts. By regularly evaluating and adjusting its trade-in program, Apple ensures that it remains competitive and provides a fair and transparent experience for its customers.

    Whether you’re considering trading in an iPhone, iPad, Mac, or Apple Watch, it’s always a good idea to check Apple’s website for the most up-to-date trade-in estimates to make an informed decision about your upgrade path. These small shifts in value, while seemingly minor, reflect the complex interplay of market forces that shape the world of consumer electronics.

  • The Audacious Handshake: How a $17 Billion bet on Steve Jobs changed the tech world

    The Audacious Handshake: How a $17 Billion bet on Steve Jobs changed the tech world

    The story of Masayoshi Son, often simply known as Masa, is one of audacious vision, bold gambles, and an almost uncanny ability to foresee technological shifts. While he might not be a household name in every corner of the world, Masa’s influence on the tech landscape is undeniable.

    He briefly held the title of the world’s richest man at the turn of the millennium, a fleeting moment before the dot-com bubble burst, dramatically altering his fortunes. However, it was a subsequent, colossal bet on Apple and its revolutionary iPhone that cemented his status as a legendary investor.

    This narrative centers around a pivotal moment in tech history, a handshake agreement between Masa and the iconic Steve Jobs, a deal that would ultimately reshape the mobile phone market in Japan and significantly impact both men’s legacies.

    The year was 2005, two years before the world would be formally introduced to the iPhone. Masa, a visionary entrepreneur with a keen eye for innovation, had a hunch. He suspected Apple, known for its groundbreaking approach to personal computers and music players, was venturing into the realm of mobile phones. This wasn’t merely a guess; it was a conviction fueled by his understanding of technological convergence.

    During a visit to California, Masa sought out Jobs. In a meeting that would become part of tech folklore, Masa presented Jobs with a rough sketch of a mobile device, an “iPod with a phone,” as some might describe it. This device, as Masa envisioned it, would boast a large display and run on the Apple operating system, capable of handling data and images.

    Jobs, known for his direct and sometimes blunt manner, dismissed Masa’s drawing with a characteristic quip: “Masa, don’t give me your shitty drawing. I have my own.”

    Undeterred, Masa responded with equal boldness: “Well, I don’t need to give you my dirty piece of paper, but once you have your product, give it to me for Japan.”

    While Jobs remained tight-lipped about the specifics of Apple’s secret project, Masa noticed a flicker of a smile, a subtle hint that confirmed his suspicions. This initial encounter led to a more private meeting at Jobs’s home in Palo Alto. It was there, according to Masa’s account, that a verbal agreement was struck. Jobs, impressed by Masa’s foresight and determination, purportedly agreed to grant SoftBank, Masa’s company, exclusive rights to distribute the iPhone in Japan.

    “Well, Masa, you are crazy,” Jobs reportedly said. “We have not talked to anybody, but you came to see me first. I’ll give it to you.”

    This informal commitment, a handshake deal, was all Masa needed. Based solely on Jobs’s word, Masa made a monumental decision. He committed SoftBank to acquiring Vodafone Japan for a staggering $17 billion. This acquisition was a massive gamble, but Masa believed that securing the exclusive rights to the iPhone in Japan would transform SoftBank’s consumer business.

    The gamble hinged on the iPhone 3G, the first model compatible with Japanese networks. If the deal with Apple materialized, SoftBank would be perfectly positioned to capitalize on the anticipated demand. If it didn’t, the $17 billion investment could prove disastrous.

    As history tells us, the bet paid off spectacularly. The iPhone’s launch in Japan was a resounding success, propelling SoftBank to new heights and solidifying Masa’s reputation as a visionary investor. The handshake agreement with Steve Jobs, based on mutual respect and a shared understanding of the future of technology, became a defining moment in both their careers.

    While some might question the finer details of Masa’s recounting of the events, the core narrative aligns with established facts. Jobs clearly recognized Masa’s vision and appreciated his audacity. This story stands as a testament to the power of intuition, the importance of trust, and the transformative impact of a well-placed gamble in the fast-paced world of technology. It’s a story of how a handshake, a simple gesture of agreement, can lead to a $17 billion bet that changes the course of an industry.