Tag: X

Apple has begun advertising on X once again after a long break. They stopped advertising on the social media site back in November 2023 because of some controversial comments made by its owner, Elon Musk.

For instance, the @Apple account is now promoting the privacy features of Safari with a new ad. This was first noticed by Aaron Perris, who writes for MacRumors. Also, the @AppleTV account has been posting ads about the TV show “Severance” from Apple TV+.

Last month, there were talks that Apple might start advertising on X again, and it looks like they’ve made that decision, at least for the time being.

Apple isn’t alone; other big companies like Disney, Coca-Cola, Sony, IBM, and Comcast have also taken breaks from advertising on X. However, like Apple, many of these companies have started to advertise on X again, though they’re doing so carefully.

Elon Musk bought Twitter in 2022 and changed its name to X the next year. Since he took over, there’s been less strict control over what people can post, leading to more extreme opinions being shared. Recently, the rapper Kanye West, who’s been in the news for the wrong reasons, posted some offensive content before he left the platform.

Despite all this, Apple’s CEO Tim Cook and other top executives like Greg Joswiak, who handles marketing, have stayed active on X. However, Phil Schiller, who used to be in charge of marketing for Apple, has chosen to leave X for other social media sites like Mastodon and Bluesky.

The Wall Street Journal reports that Apple has been in discussions with X, the platform formerly known as Twitter, about bringing their ads back to the site. These talks happened just recently.

In the past, Apple decided to stop its advertising on X back in 2023 after Elon Musk, X’s owner, made some controversial remarks that were seen as antisemitic. There were also concerns because Apple’s ads were appearing next to posts that supported Hitler.

The situation got more complicated when Musk did something at Donald Trump’s inauguration that many thought looked like a Nazi salute. This has made some people question if Apple should even think about advertising on X again.

However, Musk is very close to Trump and has a big influence in his administration. This might make it easier for Apple to decide to advertise on X again since Apple’s CEO, Tim Cook, gave a significant donation to Trump’s inauguration and was there in person. Other tech leaders have also been making financial moves to stay in good graces with the new administration.

According to the Wall Street Journal, other big companies are also rethinking their advertising strategies on X. Amazon, for instance, is planning to increase its ad budget on the platform, which could help X manage its financial issues. Musk himself has admitted that X isn’t doing great; he’s said user numbers aren’t growing, and the site’s income isn’t much to brag about.

Given the political and social aspects of this topic, we’ve placed the discussion in our Political News forum. Everyone can read the thread, but you need at least 100 posts to join in the conversation.

When Elon Musk took over Twitter, he made a big change by renaming it to X. His goal was to turn it into something called the “everything app,” similar to WeChat in China.

WeChat began as just a messaging app but has grown to include almost everything you can think of in daily life, like paying for things, booking cabs, or even checking your health stats. It’s like having a mini-internet inside one app where you can do so much without needing to switch apps.

Musk wants to bring this idea to the West with the new X App. He’s talked about making it a place where you can handle all your money matters. This includes using it as a mobile wallet, sending money to friends, paying bills, and linking it to your bank.

X’s CEO, Linda Yaccarino, has shared that we’ll see this app launch this year. They’ve already teamed up with Visa as their first partner for the X Money Account. Here’s what users can expect:

• Secure and fast money transfers straight to your X wallet with Visa Direct.
• Link your debit card for easy person-to-person payments.
• Quick bank transfers to move money in and out of your account.

This is just the beginning, with more big news expected. The phrase “LFG,” meaning “Let’s F*cking Go,” shows how excited they are about this launch. The focus seems to be on making person-to-person payments easy first, with plans to add more ways to use the app for shopping and other services later.