Facebook parent company Meta CEO Mark Zuckerberg announced Friday that the company will launch a digital clothing store that will let users purchase designer designs for their avatar costumes.
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Virtual clothes designed by fashion brands Balenciaga, Prada, and Thom Browne will be the first to go on sale, Zuckerberg said in a live video with Instagram fashion executives.
A Meta spokesperson said the clothes, which cost between $2.99 and $8.99, are much lower than the actual prices of the designer clothes. For example, Prada’s Matinee ostrich leather handbag sells for as much as $10,700.
Zuckerberg said he wants to make the store an open marketplace where developers can create and sell a wide variety of digital clothing.
