After Xiaomi announced its cooperation with Leica and Huawei announced its imaging brand XMAGE, Nubia has also made moves in terms of imaging brands. Ni Fei, President of ZTE Terminal Division and President of Nubia Technology Co., Ltd., announced today that the Nubia NEOVISION mobile imaging brand will be upgraded in July, bringing users a new imaging experience.
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Ni Fei said: Nubia has embarked on a decade of exploration in computational photography since Nubia launched its first smartphone, the nubia Z5, in 2012. In 2014, we released the first mobile phone that can shoot stars, which allowed the entire industry to see the profound potential of mobile computing photography and officially opened the era of computing photography belonging to Nubia.
Over the years, we have successively implemented a wealth of professional-level imaging functions such as focus metering separation, focus exposure lock, multiple exposures, independent white balance, electronic aperture, handheld image stabilization, etc. on mobile phones, making mobile phones basically replace traditional digital cameras.
At the beginning of 2022, Nubia launched a humanistic imaging lens with a 35mm focal length, which opened the era of full focal length photos. And from computational photography to hardware innovation, this further makes mobile photography in a sense beyond the experience brought by professional cameras. In July, the brand of NEOVISION moving image was newly upgraded, this time we will bring a new image experience to the cowboys!
Moreover, the new Nubia Z series will also be released in July, which will be positioned as the “new benchmark for direct-screen flagships”, or the Nubia Z50 series. There is no more information about this new phone yet.
